Kyochon Chicken, 'Special Chicken Sharing'... Leading Interactive Social Contribution

[Asia Economy Reporter Moon Hyewon] Kyochon Chicken announced on the 4th that it is leading interactive social contribution through a ‘special chicken sharing’ created together with customers.

Since last year, Kyochon has been conducting the sharing culture expansion project ‘Chon’s lover selection contest,’ contributing to creating a sharing culture together with customers. Chon’s lover refers to people who deliver sharing together with Kyochon.

They have been conducting chicken sharing with selected participants (Chon’s lovers) by collecting customers’ stories, and through the ‘1st Chon’s lover selection contest, THANKS (Ttaengseu) Third Cup’ started last year, they delivered a total of 5,000 chickens including Honey Original and Balsamic Chicken nationwide according to the selected stories, conveying warm sharing sentiments.

In particular, this project attracted attention as it reflected the Gen Z culture that shares the value of sharing and leads value consumption culture. Kyochon Chicken stated that interest in Kyochon’s warm sharing culture increased further, coinciding with the sharing trend that participates in sharing through online channels and spreads positive influence in society.

This year, the second Chon’s lover selection contest was prepared with the concept of becoming a radio that delivers applicants’ stories. Through this, stories expressing gratitude to a firefighter father about to retire, a first colleague at a new job, and stories of appreciation for groups such as rural branch schools, independent baseball teams, and multicultural family support centers were selected.

Kyochon carried out full-scale chicken sharing activities last month with 120 selected participants. Kyochon executives and franchise owners also participated in this chicken sharing activity, delivering about 6,000 chickens nationwide according to each story, adding more meaning to sharing.

This content was produced with the assistance of AI translation services.