Samsung Electronics, Brand Value of $87.7 Billion Ranks 5th Worldwide

17% Growth Compared to Previous Year... Two Consecutive Years of Double-Digit Growth Recorded

Samsung Electronics Brand Value and Ranking

[Asia Economy Reporter Sunmi Park] Samsung Electronics' brand value recorded double-digit growth for the second consecutive year, maintaining its 'Top 5' ranking.

On the 3rd, Samsung Electronics announced that its brand value ranked 5th globally at $87.7 billion (124.5 trillion KRW based on an exchange rate of 1,420 KRW/USD), a 17% increase from the previous year, according to the 'Global 100 Best Brands' released by global consulting firm Interbrand. It is the only Korean company included in the top 10 brands, which are mainly dominated by U.S. companies such as Apple, MS, Amazon, and Google.

Samsung Electronics saw balanced growth in brand value across all products, including mobile phones, TVs, home appliances, and networks, along with solid financial performance. In particular, the brand value of semiconductors rose sharply due to the increase in global data usage, recording double-digit growth for two consecutive years following a 20% increase last year.

While there was significant ranking fluctuation within the top 10 brands this year, Samsung Electronics solidified its 5th place by widening the gap with the 6th place from $17.1 billion last year to $27.9 billion this year. Among the top 10 brands, the only non-U.S. brands besides Samsung Electronics are Toyota (6th, Japan) and Mercedes-Benz (8th, Germany).

Samsung Electronics has continuously improved its brand value ranking since entering the top 10 for the first time by jumping from 17th place in 2011 to 9th in 2012, reaching 6th in 2017 and 5th in 2020.

Interbrand stated that Samsung Electronics' ▲integrated organizational efforts to strengthen customer experience based on 'One Samsung' ▲enhanced connected experience through 'SmartThings' ▲leadership in various innovative products such as foldable devices, Neo QLED 8K, Bespoke, and future technology leadership ▲MZ-friendly marketing activities like '#YouMake' positively influenced this evaluation, leading to an increase in brand value.

Younghee Lee, Vice President and Head of Samsung Electronics' Global Marketing Center, said, "The double-digit growth in Samsung Electronics' brand value for two consecutive years is thanks to the support of global customers," adding, "All business divisions will cooperate and strive even harder to truly enhance the customer experience."

This content was produced with the assistance of AI translation services.