Hampyeong-gun Successfully Hosts Gift-PangPang Online Live Farm Party

Simultaneous Online and Offline Events... Introducing a New Distribution and Sales Method

Jeollanam-do Hampyeong-gun is hosting the 'Gift Pangpang Online Live Farm Party' in celebration of the 2022 Korea National Chrysanthemum Festival. Photo by Hampyeong-gun

[Asia Economy Honam Reporting Headquarters Reporter Kim Chunsu] The 'Gift Pangpang Online Live Farm Party' held in celebration of the Korea Chrysanthemum Festival concluded successfully.

According to the county on the 2nd, the 'Gift Pangpang Online Live Farm Party' was held for two days on the 29th and 30th of last month at the Hampyeong Expo Park area, hosted by the Hampyeong County Informatization Farmers Research Association (hereafter 'Hamjeongnong').

'Farm Party' is a compound word of Farm and Party, referring to an event where farms sell local agricultural and specialty products to consumers and hold performances and experiences.

This event received great response by presenting a new form of farm party combining online and offline, from live commerce by professional show hosts to on-site sales of agricultural and specialty products such as Achyranthes japonica, passion fruit syrup, eel, and flower tea.

Additionally, various experience booths such as cooking experiences using agricultural products, face painting, and rice cake making, as well as coupon and agricultural specialty product giveaway events, attracted great popularity among visitors.

In particular, at this farm party, an online direct transaction market was operated where farmers sold agricultural and specialty products they directly produced together with professional seller live broadcasts using 'Haerum' Smart Store, a comprehensive shopping mall for agricultural and specialty products established by Hamjeongnong.

Park Eunha, director of the Agricultural Technology Center, said, "We expect this live farm party held alongside the Korea Chrysanthemum Festival to become a new sales channel for local agricultural specialty products," and added, "We will do our best to increase farm income."

This content was produced with the assistance of AI translation services.