CU, Korea Sale Festa Marks Record 2,500 Items on Sale

The model is selecting event products at CU. (Photo by CU)

[Asia Economy Reporter Jeon Jinyoung] CU announced on the 30th that it will present the largest-ever discount and giveaway event in line with the ‘2022 Korea Sale Festa’ held from the 1st to the 15th of next month.

CU has expanded the number of products eligible for giveaways and discount promotions to over 2,500 to help customers who face increased shopping burdens due to recent price hikes. This is about a 40% increase compared to last year, marking the largest scale ever.

Additionally, reflecting the growing number of customers enjoying online shopping, the membership application PocketCU will also offer discounts on around 200 products, conducting the event simultaneously both online and offline.

First, for budget-conscious shoppers, CU is running a 30% discount event on its convenience store’s representative ultra-low-price private brand (PB) product line, the Deuktem series, when paid with Samsung Card or Naver Pay. For essential grocery items like Gyeran Deuktem (15 eggs), the discount makes it about 57% cheaper than other products of the same quantity.

Targeting customers planning home parties, giveaways will be applied to over 200 premium ice cream and HMR (Home Meal Replacement) products, and about 30 warm-storage beverages such as soy milk, honey water, and canned coffee, which see increased demand in chilly weather, are also included in the giveaway items.

Hangover relief drinks and non-alcoholic beer are also part of the giveaway event, and a special offline store promotion offers up to 20% discounts on about 40 types of liquor and wine.

Meanwhile, PocketCU will hold various special promotions offering camping supplies, small home appliances, cosmetics, and large-sized kimchi?items rarely found in convenience stores?at discounts of up to 59%, with free delivery to the desired address. Heating appliances such as circulator heaters, steam humidifiers, and insulated multi teapots are prepared at prices up to 29% lower than the regular price, and barbecue meat and griddle sets for campers are also available.

Jinyoungho, Head of Product Division at BGF Retail, said, “To contribute to stabilizing grocery prices, we have planned the largest-ever product discount promotions available through both online and offline channels. Going forward, CU will continue to introduce differentiated products and events to support customers’ budget shopping and increase franchise store sales.”

This content was produced with the assistance of AI translation services.