8Seconds Opens Outer Store 'Chureoks'... Ildalso's 'Chu' PICK

8Seconds 'Churucks' with LOONA's 'Chuu'./Photo by Samsung C&T Fashion Division

[Asia Economy Reporter Song Seung-yoon] Samsung C&T Fashion Division announced on the 28th that its SPA brand Eight Seconds will open a moving store called 'Churucks' to showcase this winter's main outerwear.

Churucks is a truck store featuring LOONA member 'Chuu,' who will promote Eight Seconds' winter outerwear and offer styling suggestions to customers. Customers can directly experience the products at Churucks and purchase them at SSF Shop and Eight Seconds offline stores.

Eight Seconds opened Churucks the day before in Seongsu-dong and Garosu-gil, Sinsa-dong, Seoul. Chuu acted as the one-day 'Chuu CEO,' and singer Raewon as the one-day 'part-timer,' introducing Eight Seconds outerwear personally selected by Chuu.

Eight Seconds has released a variety of trendy men's and women's outerwear for this winter season. The main items include short padding with a fur collar for a lovely feel, bomber padding with a military mood, a cute hooded duffle half coat with a short length and toggle decorations, a stylish long and relaxed-fit cashmere blend handmade coat, and a wool blend jacket with a twill weave for added luxury.

Eight Seconds plans to open Churucks in front of the Busan Samjeong Tower store square at 3 p.m. on the 5th of next month. Influencer Jelabi will host a styling class using Churucks' pick outerwear. Various benefits will be offered, including new outerwear products through a raffle for visiting customers and a 10,000 KRW discount coupon for membership sign-ups. At the Gangnam-daero store, an event will be held from the 28th to the 30th, offering a 20% discount on products picked by Chuu to celebrate the store opening.

An Eight Seconds representative said, "We have prepared the unique pop-up store Churucks, introducing winter outerwear with idol Chuu, who represents the MZ (Millennial + Generation Z) generation," adding, "We plan to continuously provide special experiences unique to Eight Seconds to customers seeking fun and freshness."

This content was produced with the assistance of AI translation services.