"GS25 Is Serious About Fresh Cream"…Donuts Released in Collaboration with Maeil Dairies

The model is posing while holding Maeil Milk Fresh Cream Donut Custard and Salty Milk sold at GS25. (Photo by GS Retail)

[Asia Economy Reporter Jeon Jinyoung] Convenience store GS25 announced on the 28th that it will launch fresh cream donuts filled with plenty of fresh cream inside chewy donuts. The two types being released this time are ‘Fresh Cream Donut Salty Milk’ and ‘Fresh Cream Donut Custard Cream,’ developed in collaboration with the well-known domestic dairy brand Maeil Dairy to enhance the reliability of ingredients and taste.

These two fresh cream donuts embody two trends favored by the MZ generation (Millennials + Generation Z). They feature fresh cream, which has rapidly become a popular ingredient among MZ customers, and are fusion donuts that break away from traditional donuts.

Generally, donuts require frying in oil and must be produced and sold on the same day to maintain quality, making them challenging products in the distribution process. Additionally, there are few manufacturers equipped with frying facilities capable of mass production, limiting their introduction to convenience stores.

To overcome this, GS25 used donut dough blended only with eggs and processed butter without adding purified water to enhance texture, and maintained the original taste during the 3 to 4-day shelf life through refrigerated distribution. GS25 also strategically collaborated with Maeil Dairy to discover a new HACCP-certified factory capable of producing competitive convenience store donuts, using Maeil Dairy’s fresh cream to further enhance the cream’s flavor.

Among the two flavors, the Salty Milk flavor uses French Guerande salt to create a clean salty aftertaste, while the Custard Cream flavor uses vanilla beans instead of vanilla flavor to achieve sweetness.

Jo Gahyeon, Manager of the Counter Fresh Food Team at GS Retail, said, “Considering the recent rapid increase in customers who are passionate about fresh cream, we planned fusion fresh cream donuts specialized for convenience stores. We implemented a one-to-one ratio of bread to fresh cream so that the richness of the fresh cream can be felt more deeply, and we hope GS25 will be remembered by many customers as a donut specialty store.”

This content was produced with the assistance of AI translation services.