Respond! Industrial Accident Prevention... Growing Response to Industrial Safety Webtoon and Video Contest for MZ Generation Workers

KOSHA Hosts MZ Generation Communication Meeting, Newcomer Guidebook, and AI CEO Production

Various activities conducted by the Korea Occupational Safety and Health Agency to communicate with the MZ generation.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Industrial Accident Prevention Project, Respond MZ Generation!

The Korea Occupational Safety and Health Agency under the Ministry of Employment and Labor has started a ‘dialogue’ with the MZ generation to reduce serious industrial accidents and foster a safety culture atmosphere. Since they are the youth generation emerging as the main force of social change, the agency is making various attempts to empathize with them.

First, to raise awareness of industrial accident prevention among the trend-sensitive MZ generation, they held public contests. They conducted a national webtoon exhibition and video contest on the theme of industrial accident prevention, receiving over 100 diverse works from this generation.

The safety song collaborated with singer Park Chang-geun, the winner of ‘Tomorrow’s National Singer,’ recorded 2 million views on YouTube for the first time in the agency’s history. Through a national participation lyric contest event, comments from SNS and YouTube communities were used in songwriting, gaining great response.

Considering that communication among agency employees is the starting point of industrial accident prevention projects, various programs were also prepared for newly hired MZ generation employees recently.

Meetings between the agency’s chairman and MZ generation employees were held regionally to frequently communicate opinions on improving working conditions and efficient project execution. Also, a ‘Wise Guidebook for Newcomers to Agency Life’ containing seniors’ know-how on company life was published. It included valuable information for employees taking their first step into social life.

To actively communicate with the MZ generation familiar with video information, the agency collaborated with Neosapience, an AI metahuman specialist company, to produce an ‘AI CEO.’

Until now, CEO messages for internal employee communication, which were in text form, were converted into video messages based on AI metahuman technology and provided.

Even when participation in various external events such as seminars and forums was difficult due to COVID-19, AI video messages were effectively utilized.

The agency plans to continuously explore new public communication methods using AI technology.

Director Ahn Jong-joo of the Korea Occupational Safety and Health Agency said, “Preventing industrial accidents requires the interest and effort of all citizens regardless of generation,” and added, “We will promote various projects to spread a safety culture.”

This content was produced with the assistance of AI translation services.