Mirae Asset Life "Creating Hangang Forest to Reduce Fine Dust"
[Asia Economy Reporter Changhwan Lee] Mirae Asset Life Insurance announced on the 26th that more than 20 employees from its volunteer group participated in a volunteer activity called "Giving a Forest to the Han River" at Ichon Hangang Park in Yongsan-gu, Seoul, aimed at reducing fine dust.
Since 2019, Mirae Asset Life Insurance has signed a business agreement with the non-profit environmental organization Seoul Green Trust and the Seoul Metropolitan Government Hangang Project Headquarters to create the "Mirae Asset Life Insurance Forest" spanning 3,000㎡ at Ichon Hangang Park by 2023.
Employees of Mirae Asset Life Insurance regularly participate in volunteer activities until the forest is completed, directly planting trees, removing weeds, and applying fertilizer. The "Mirae Asset Life Insurance Forest" is being created with willow species such as the weeping willow, white willow, and crack willow, which thrive in the riverside environment of Hangang Park, along with spirea shrubs.
Once the forest is established, the company expects Ichon Hangang Park to provide a more pleasant resting environment for citizens. Located about a 20-minute walk from Yongsan Station, this area has a high flow of people but lacks resting spaces for citizens due to its wetland terrain.
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Hwang Byung-wook, Head of Public Relations at Mirae Asset Life Insurance, stated, "Through the public participation social contribution project 'Giving a Forest to the Han River,' Mirae Asset Life Insurance aims to enhance public interest and realize the group's core value of 'recognizing and practicing social responsibility.' We hope that the creation of a quality forest will help many citizens exhausted by COVID-19 to improve their health and rest, and that it will lead to various follow-up programs such as forest healing and gardening."
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