Tried Gordon Ramsay's Pizza... Open Kitchen Wood-Fired Oven Show & Variety of Pizza Flavors in One Place, Great Value

Unlimited refills of 6 types of pizza for 29,800 won per 1.5 hours
Wood-fired oven pizzas served hot right after baking... Ingredients are domestic
Toppings offer great value... Anticipation rises for Gordon Ramsy's visit in November

On the 27th, a chef is making pizza dough at Gordon Ramsay Street Pizza located in Acro Seoul Forest, Seongsu-dong, Seongdong-gu, Seoul. Photo by Moon Hyewon, Asia Economy

[Asia Economy Reporter Moon Hyewon] Michelin star chef Gordon Ramsay's street pizza store has landed in Korea.

On the 27th, the Gordon Ramsay Street Pizza store located in Acro Seoul Forest, Seongsu-dong, Seongdong-gu, Seoul, focused on casual dining, unlike the premium-oriented Gordon Ramsay Burger.

As soon as you enter the store, the first thing that catches your eye is the hot charcoal oven in the center, baking pizzas. In the 'open kitchen' set up in the middle of the store, chefs dressed in neat white uniforms continuously kneaded handmade pizza dough and baked it in the oven. Not only at the bar table arranged around the open kitchen but also at every table inside the store, customers could watch the chefs spinning pizza dough.

Street Pizza operates in a 'bottomless' style, where staff provide unlimited pizza to customers during a set usage time.

During the 1.5-hour usage time per person, staff continuously brought five basic pizzas and one special pizza that changed daily. The five basic pizzas were Classic Margherita, Pepperoni, Corn & Chorizo, Daily Special, Pepperoni, and Tandoori Halloumi.

Due to the high turnover rate, customers could eat piping hot pizza right away. Staff did not forget to kindly explain the ingredients and characteristics of each pizza when serving them.

On the 27th, a pepperoni pizza, one of the basic pizzas, is being served at Gordon Ramsay Street Pizza located in Acro Seoul Forest, Seongsu-dong, Seongdong-gu, Seoul. Placing the large wooden spoon in the center on the table signals the end of pizza serving. Photo by Moon Hyewon, Asia Economy

The pizzas focused on being 'cost-effective' by lightly sprinkling toppings on chewy and fluffy dough rather than heavily piling on flashy toppings.

Gordon Ramsay Korea explained that since using imported ingredients often causes supply issues, all ingredients are sourced domestically.

When customers finish eating, they place a large wooden spoon engraved with Gordon Ramsay's photo on the table to signal the end of service.

The Street Pizza store officially opens on the 28th. Thanks to Gordon Ramsay's fame, known for handmade burgers, reservations are reportedly fully booked until next month. In mid-November, Michelin star chef Gordon Ramsay is scheduled to visit Korea for a commemorative event, and with the busy year-end season full of various gatherings, Gordon Ramsay expects to continue the explosive popularity of Gordon Ramsay Burger, which achieved monthly sales of 1 billion KRW.

Bang Joong-hwan, Executive Director of Gordon Ramsay Korea, said, “While the burger store has a high-end concept, Street Pizza was designed to create a casual space,” adding, “These days, a pizza costs over 29,800 KRW, but with Street Pizza, you can try six different pizzas for the price of one pizza, which is its strength.”

This content was produced with the assistance of AI translation services.