Imsil-gun, Effective Promotion of Tourism Brand Using SNS

Published 27 Oct.2022 11:36(KST)

[Imsil=Asia Economy Honam Reporting Headquarters, Reporter Park Nosik] The Jeonbuk Imsil County Office SNS has played a significant role in promoting the ImsilN Cheese Festival and the opening of the Okjeongho Suspension Bridge nationwide, effectively boosting the Imsil County tourism brand.

According to the county on the 27th, they are operating Facebook, Instagram, KakaoTalk channels, and YouTube ImsilN TV, and as festivals and events held at major tourist sites spread nationwide, they have demonstrated great influence.

Users who encountered the ImsilN Cheese Festival and the opening of the Okjeongho Suspension Bridge recently introduced through SNS have visited these places, posted on their personal SNS, spreading and respreading the information to an unspecified large audience, attracting a large number of tourists and gaining great popularity.

In particular, the promotion through Facebook, Instagram, and ImsilN TV was highly effective around the ImsilN Cheese Festival held from the 7th to the 10th.

During this period, live broadcasts from the festival site on Facebook, Instagram, Kakao Channel, as well as by local residents known as ‘Narugang’ and comedian Oksimi in ‘Eomni Gati-ga’ recorded exposure rates of about 60,000 views, driving the festival’s success.

Following this, around the opening of the Okjeongho Bungeo Island Suspension Bridge, the grandeur of the Okjeongho Suspension Bridge, the colorful beautiful flower garden, and congratulatory performances were introduced, contributing to raising awareness of the site.

Comments received great responses from followers, such as “The best suspension bridge I have ever visited,” “Just looking at the photos makes me excited to visit this weekend,” and “Please tell me the address of this place,” showing direct impressions and inquiries about the location.

Especially, since March, the newly launched ImsilN TV program ‘Eomni Gati-ga’ started with ‘A Trip to Bungeo Island with Mom’ and has uploaded various videos including Osu Uigyeon Tourist Site, Imsil Cheese Theme Park picnic, and freshwater snail experiences, recording a high total of about 450,000 views.

The county produces and provides differentiated content about Imsil County’s beautiful scenery, travel, local culture, and festivals through YouTube, Facebook, Instagram, and KakaoTalk, widely promoting a positive image of Imsil County both domestically and internationally.

They expect to actively contribute to revitalizing the local economy through promoting the Imsil County tourism brand and to open the era of ten million tourists in Imsil County.

County Governor Shim Min said, “The Imsil County Office SNS has greatly contributed to promoting Imsil County nationwide this year and attracting many tourists,” and added, “I thank the staff who actively participated in SNS promotion to publicize the Imsil County tourism brand nationwide and the users who have shown interest in SNS.”