Son Young-sik Promoted, Son Jeong-hyun to Starbucks... Shinsegae Group Personnel Changes Strengthen Reward and Punishment System (Comprehensive)

Shinsegae Group 2023 Regular Executive Appointments
Son Young-sik Promoted to President of Shinsegae
Kang Hee-seok's Term Extended as CEO of Emart and SSG.com
Son Jeong-hyun Appointed as CEO of SCK Company, Former CEO of Shinsegae I&C
"Focus on Strengthening Core Competencies and Preparing for the Future"

Son Young-sik, CEO of Shinsegae (Photo by Shinsegae Group).

[Asia Economy Reporter Kim Yuri] Son Young-sik, CEO of Shinsegae who led the highest-ever performance of Shinsegae Department Store this year, has been promoted to president. A new external expert will be newly recruited as the CEO of Shinsegae International. Kang Hee-seok, CEO leading Emart and SSG.com, has been retained. Son Jeong-hyun, CEO of Shinsegae I&C, has been appointed as the CEO of Starbucks Korea (currently SCK Company).

Shinsegae Group announced the 2023 regular executive appointments on the 27th based on these details. Shinsegae Group emphasized, "This personnel appointment strictly applied the principle of reward and punishment based on rigorous evaluation, focusing on strengthening core competitiveness, preparing for the future, and nurturing talent," and added, "We conducted a strict meritocracy and competency-based personnel appointment."

In the department store division, Son Young-sik, who led strong performance, was promoted to president. Born in 1963, Son Young-sik graduated from Daegu Simin High School, earned a bachelor's degree in Economics from Sogang University, and a master's degree in Business Administration from Yonsei University. He joined Shinsegae Department Store in 1987 and served as MD3 Manager at Shinsegae Department Store Division, Vice President of Shinsegae Merchandise Headquarters, Vice President of Shinsegae Fashion Headquarters, and Vice President in charge of business and sales at Shinsegae Duty Free. In 2016, he was appointed CEO of Shinsegae Duty Free. In last year's personnel appointment, he was selected as CEO and Head of Merchandise Headquarters of Shinsegae. After passing the COVID-19 luxury revenge consumption period and entering the endemic (periodic epidemic) phase this year, Shinsegae Department Store continued to break quarterly maximum performance records, leading to his appointment as CEO and President of Shinsegae in this personnel appointment.

A new external expert will be recruited as CEO of Shinsegae International. The existing CEO Lee Gil-han will serve as co-CEO. Choi Moon-seok, CEO of Shinsegae Casa with abundant online business experience, has been appointed as CEO of Shinsegae Live Shopping to accelerate future-oriented new business projects. Kim Hong-geuk, a sales expert, has been appointed as CEO of Shinsegae Casa.

Kim Young-seop, CEO of Shinsegae Simon (Photo by Shinsegae Group).

Kim Young-seop, Executive Director of Shinsegae Duty Free Merchandise Headquarters, has been appointed as CEO of Shinsegae Simon to strengthen MD competitiveness. Born in 1965, Kim Young-seop graduated from Hankuk University of Foreign Studies with a degree in Law and joined Shinsegae in 1992 at the Yeongdeungpo branch of Shinsegae Department Store. He is an MD expert who has held positions such as Senior Manager of Overseas Fashion Team in charge of fashion at Shinsegae, Deputy General Manager and General Manager in charge of overseas miscellaneous goods at Shinsegae, Executive Director of Merchandise Headquarters at Shinsegae, and Executive Director of Merchandise Headquarters at Shinsegae Duty Free.

Heo Byung-hoon, Vice President and Head of Shinsegae Support Headquarters with a financial background, has been appointed as Head of Planning and Strategy Headquarters of the Department Store Division. Born in 1962, Heo Byung-hoon graduated from Korea University with a degree in Mathematics and joined Samsung C&T in 1988. He served as Deputy General Manager of Management Support at Samsung C&T Trading Division, General Manager of Management Support Office at Samsung C&T, Executive Director of Management Support Office at Hotel Shilla, and Executive Director of Hotel & Leisure Division at Hotel Shilla. Afterwards, he held various positions including Vice President of Planning at Shinsegae Group Strategy Office, Vice President of Support at Shinsegae Group Strategy Office, Vice President of Management at Shinsegae Group Strategy Office, and Vice President of Shinsegae Support Headquarters.

The department store division has strategically positioned these executives to maximize business expertise by sector and strengthen 'New Biz' capable of leading the future industrial ecosystem. Shinsegae Group emphasized, "We have placed capable next-generation leaders in key posts to strengthen organizational capabilities and create a young and dynamic organization, while also enhancing an organic synergy system across the entire division."

Son Jeong-hyun, CEO of SCK Company (Photo by Shinsegae Group).

In the Emart division, Kang Hee-seok will continue to lead as CEO of Emart and SSG.com. Son Jeong-hyun, CEO of Shinsegae I&C, has been appointed to replace Song Ho-seop, who was appointed CEO of Starbucks Korea (currently SCK Company) in 2019. Son Jeong-hyun will take on the important role of responsibly concluding the recent controversy over carcinogen leakage in Starbucks giveaways, as well as driving organizational reform, digital and future competitiveness enhancement. Born in 1968, Son Jeong-hyun worked at SK Telecom and SK Holdings before serving as Deputy General Manager of Support at Shinsegae I&C. He then served as Executive Director and Senior Executive Director of IT Business Division at Shinsegae I&C, and was appointed CEO of Shinsegae I&C in 2020.

Jung Doo-young, a field expert, has been appointed as CEO of Shinsegae Construction. Hyung Tae-joon, Vice President and Head of Emart Sustainable Innovation Center, has been appointed as CEO of Shinsegae I&C. The Emart division focused on strengthening online competitiveness and on-offline synergy. Through new changes and innovations, the division aims to reinforce organizational reform and place verified talent with proven performance and capabilities in the right positions to strengthen expertise and fundamentals by organization.

Shinsegae Group stated, "Through this personnel appointment, we carefully selected and appointed the best candidates who can lead future growth and further strengthen core competitiveness," and added, "Going forward, Shinsegae Group will continue to pursue challenging innovation and maintain a strict personnel policy based on meritocracy and performance."

This content was produced with the assistance of AI translation services.