Simmons to Open 'Farmers Market' Selling Icheon Farm Specialty Products

Simmons is hosting a 'Farmers Market' at Simmons Grocery Store Cheongdam.
[Photo by Simmons]

[Asia Economy Reporter Kim Jong-hwa] Simmons, a sleep specialty brand, is hosting a direct transaction market for agricultural and specialty products called the 'Farmers Market' at 'Simmons Grocery Store Cheongdam.'

The Farmers Market, held for four days from the 27th to the 30th, has been relocated from its original venue in Icheon, Gyeonggi Province, to Cheongdam-dong, Seoul. It will serve as a place of exchange where visitors can experience the charms of various regions, including agricultural and specialty products from Icheon and players from Busan and Daejeon.

Now in its seventh edition, the Farmers Market began in 2018 as a representative regional win-win program in Icheon that contributes to opening sales channels for Icheon farms and revitalizing the local economy. The Farmers Market held in May this year attracted over 4,000 visitors over three days.

Four farms are participating, including Sinseonggol Apple Farm, known for its top-quality apples grown directly in Icheon; Icheon Gil Farm, famous for its sweet sweet potatoes; Changwon Farm, which offers seasonal pears; and the three-colored melon with a crisp texture and high sugar content. Visitors can purchase fresh agricultural and specialty products directly from Icheon.

Participants from Busan and Daejeon are also joining. On the second floor of Simmons Grocery Store Cheongdam, the representative handmade burger brand Burger Shop from Haeridan-gil, Busan, and the famous food specialty shop Public Market from Daejeon will also take part in the Farmers Market.

During the event, Simmons will provide visitors with baskets to carry purchased agricultural and specialty products free of charge. Visitors participating in the gum ball event will receive vouchers to get Icheon agricultural products for free, and those who upload photos with the required hashtags will be given mini bouquets from Monceau Fleurs. Additionally, various events such as balloon art by Pierrot are planned. All gifts are limited in quantity and may run out early. The Farmers Market will be open from 12 PM to 6 PM and is open to people of all ages and genders.

This content was produced with the assistance of AI translation services.