GS25 Expands 7 Key Events for 'MZ Holiday' Halloween...

GS25 Official Sponsor of 2022 Strike Music Festival Featuring World-Renowned DJs
Operating GS25 Stores and Photo Zones for 50,000 Participants at Jamsil Main Stadium from 28th for 3 Days
Halloween Special Products Grow Over 30% Annually... "Will Expand 7 Major Halloween Events"

A model is introducing Halloween products at GS25 (Photo by GS Retail).

[Asia Economy Reporter Yuri Kim] GS25 is elevating Halloween Day, known as the 'holiday of the MZ generation (Millennials + Generation Z),' to one of its '7 major focus events.'

GS25, a convenience store operated by GS Retail, announced on the 27th that it will participate as an official sponsor in the '2022 Strike Music Festival' held from the 28th to the 30th at the Olympic Main Stadium in Jamsil Sports Complex.

GS25 stated, "We have decided to add Halloween Day to the existing six core convenience store events?Seollal, Chuseok, Valentine's Day, White Day, Pepero Day, and Christmas?making it a total of seven major events. Our participation in this festival is in line with this strategy."

Since 2019, GS25 has planned Halloween characters and introduced exclusive collaborative products with manufacturers for Halloween. Even during the three years of COVID-19, related product sales grew by more than 30% year-over-year, with 31% growth in 2020 and 33% in 2021.

As the culture of enjoying Halloween Day gradually spreads, GS25 plans not only to sell collaborative products but also to actively sponsor and participate in the Halloween Festival, which aligns with GS25's signature summer event, the 'Music & Beer Festival,' to provide customers with a special experience.

For this festival, held again after 2019, GS25 will operate a 110㎡ pop-up store and a Halloween photo zone, selling Halloween props, collaborative Halloween snacks, and hygiene products to approximately 50,000 attendees during the event period.

During the three days of the festival, from 2 PM to 10 PM, EDM performances featuring a total of 58 world-renowned DJs will continue every hour, and a Halloween fashion contest will be held for participating attendees.

Kim Min-kwan, MD of the GS Retail Process Planning Team, said, "We believe GS25's participation in Korea's representative Halloween EDM festival will be a great opportunity to communicate with customers and offer them a unique experience. Moving forward, we will add Halloween Day to the existing six major convenience store events to realize even greater customer value."

Poster of the '2022 Strike Music Festival' sponsored by GS25 (Photo by GS Retail).

This content was produced with the assistance of AI translation services.