CU, Strawberry Sandwich Pre-Order Sale... "Limited Quantity Daily on PocketCU"

20% Increase in Cream Quantity Compared to Last Year

A model is introducing a strawberry sandwich at the convenience store CU. (Photo by BGF Retail)

[Asia Economy Reporter Lim Chun-han] CU announced on the 27th that it will sell a limited quantity of strawberry sandwiches through pre-orders on its membership application (app) Pocket CU starting next month on the 1st. Offline sales will begin at stores located in the metropolitan area from the end of next month, with plans to expand sales nationwide from December.

The freshly introduced fresh strawberry pastry sandwich is topped with domestically grown Seolhyang strawberries with a sweetness of 12 brix or higher and milk cream, offering a sweet yet soft taste. The amount of cream has been increased by about 20% compared to last year, and instead of regular bread, pastry is used to add a soft texture and rich flavor. A 2023 calendar featuring the Kkotka character is included, and the officially sold sandwiches come with 8 types of Kkotka stickers.

Since strawberry sandwiches can only be enjoyed during the winter when strawberries are harvested, they are a popular product that instantly ranks first in sales within the sandwich category every year upon release. In fact, the year-over-year sales growth rates for strawberry sandwiches were 109.8% in 2019, 27.4% in 2020, and 133.6% in 2021.

A BGF Retail official said, “As more customers seek strawberry sandwiches, which rival winter snacks like steamed buns (Hoppang), fish-shaped buns (Bungeoppang), and roasted sweet potatoes, the release date has been moving earlier each year. We will continue to develop differentiated products using high-quality domestic ingredients to enhance customer shopping satisfaction while practicing win-win cooperation with local farmers.”

This content was produced with the assistance of AI translation services.