"430 Brands Participating, Largest Scale This Year" Lotte Outlet Hosts 'Surprise Week'

Peak Outlet Season in October and November
Up to 20% Additional Discount by Brand
Earn 10x L.Points and More

Models are promoting Lotte Outlet's 'Surprise Week' at the Premium Outlet Time Villas branch (Photo by Lotte Department Store).

[Asia Economy Reporter Yuri Kim] Lotte Outlet announced on the 27th that it will hold the largest discount event of the second half of the year, "Surprise Week," with participation from 430 brands, from the 28th of this month to the 6th of next month.

October and November, when the weather becomes truly chilly, are the peak seasons for the outlet market. Over the past four years (2018?2021), Lotte Outlet's sales composition ratio for October and November averaged 13% and 12%, respectively, ranking first and second in monthly sales. This year, Lotte Outlet's October sales (from the 1st to the 20th) also grew by more than 30% compared to the previous year, exceeding the average sales growth rate from January to September by more than 5 percentage points. Accordingly, Lotte Outlet will present various contents including experiential events for family customers in celebration of Halloween, along with the year-round biggest shopping benefits.

Following June, Lotte Outlet will hold the second "Surprise Week" themed event, offering the largest additional discounts of the year at all stores from October 28 to November 6. A total of over 430 brands across all product categories, from overseas fashion to women's and men's fashion, golf, sports, outdoor, kids, and living, will participate. During Surprise Week, an additional discount of up to 20% will be provided on top of the existing brand-specific discounts offered at the outlets. On weekends during the event, customers who purchase over a certain amount using the event card will receive Lotte gift certificates worth approximately 5% of their purchase.

During the event period, customers who pay with "L.Pay" can earn up to 10 times L.Points (up to 10,000 points per person) through a promotion. This promotion grants customers 10 times the basic L.Points for purchases made during the event period; basic points are credited at the time of purchase, and the remaining points will be issued collectively on November 30. Additionally, an event is prepared where customers can receive a 10% discount coupon every day at 1 PM.

Various Halloween-themed events will also be presented. At the Premium Outlet Time Villas and Giheung locations, a "Halloween Costume" parade and performances including zombies are scheduled for October 29?30. At Time Villas, on the 30th, "Halloween Face Painting" and a "Halloween Balloon Giveaway Event" will be held, and Giheung will also host a "Halloween Face Painting" event. The shopping atmosphere will be further enhanced through various performances. At Premium Outlet Paju, popera performances will take place on October 29?30, and indie band busking performances will be held on November 5?6. At Premium Outlet Giheung, the "Hong Ji-min & Ensemble (T.O.P) Gala Show" will also be presented.

Moon Eon-bae, Head of Sales Strategy at Lotte Outlet, said, "Along with product discount events, we have prepared events that families can enjoy together," adding, "Customers will be able to experience the outlet transformed into a true complex cultural space."

This content was produced with the assistance of AI translation services.