Lotte Mart Begins Accepting Child Meal Cards at Food Courts in Seoul Stores

Lotte Mart World Tower Branch Food Court View. (Photo by Lotte Mart)

[Asia Economy Reporter Jeon Jin-young] Lotte Mart announced on the 26th that it will cooperate to allow the use of the Child Meal Card (Kkum Namu Card) at the food courts of its stores located in Seoul.

This follows Seoul City's full expansion of Kkum Namu Card usage to general restaurants in April last year, aiming to broaden meal choice options for children at risk of food insecurity through food court affiliation.

Lotte Mart conducted payment tests for the Kkum Namu Card and developed a new payment system (POS) process, while simultaneously promoting Shinhan Card affiliation for food court tenants.

Through this expansion, Lotte Mart expects that approximately 16,000 children using the Kkum Namu Card will be able to select a wider variety of foods according to their preferences. Additionally, ordering via kiosks is expected to alleviate the stigma and inconvenience faced by children at risk of food insecurity from face-to-face ordering.

The Kkum Namu Card can be applied for at the local community service centers in the resident’s district, and affiliated stores where the card can be used can be checked via the Seoul City Kkum Namu Card application (app) and website.

Kim Dong-wook, MD of Food Tenants at Lotte Mart, said, “We hope that children in Seoul will have nutritious and delicious meals at Lotte Mart food courts and grow up healthy,” adding, “We will continue to work with various local governments to diversify meal choices for children at risk of food insecurity.”

This content was produced with the assistance of AI translation services.