Cheongho Nice, Im Young-woong Effect Strong... 'Esprecafe' Achieves This Year's Target Early

Singer Lim Young-woong.

[Asia Economy Reporter Donghyun Choi] Cheongho Nice announced on the 25th that its ice-dispensing coffee machine "Esprecafe," featuring Lim Young-woong as the advertising model, achieved triple the previous year's sales target ahead of schedule in the third quarter.

Esprecafe is a premium all-in-one product that combines all the functions of a coffee machine and an ice water purifier. Since its first launch in Korea in 2014, a total of eight models have been released consecutively. Currently, it offers four lineups based on size and capacity.

Esprecafe features a slim width of 29cm and provides purified water, cold water, hot water, lukewarm water, and ice, as well as espresso and tea. It is a countertop model designed to sit on top of a sink, with capacities of 2.4ℓ for purified water, 1.6ℓ for cold water, 0.57ℓ for hot water, and 0.52kg for ice, making it suitable for home use and small offices.

Esprecafe is equipped with a reverse osmosis (RO) membrane filter system that applies an ultra-precise separation membrane with a pore size of 0.0001 micrometers to rigorously filter harmful contaminants remaining in the water. Notably, it uses an ATCR filter with approximately 50% increased purification capacity compared to previous models, and the daily ice-making capacity has been increased by about 40%.

Esprecafe applies a different capsule module from previous models. The new module extracts optimal coffee beans with deeper flavor and aroma, reducing bitterness through appropriate extraction pressure while achieving a balanced and smooth taste, forming an ideal coffee extraction balance. It allows one-touch extraction of four coffee styles?espresso, lungo, americano, soft americano?and tea.

The coffee taste has also been upgraded. Capsules made with a triple-layer structure prevent oxidation of the coffee grounds inside, and the product has obtained the UK's environmental certification "BPA FREE." In April, it also launched "Jamaica Blue Mountain 100%" coffee.

Esprecafe is a Good Design Award and IDEA Design Award-winning product, featuring a mirror material front display window with a hidden display and capacitive touch method. The control panel implements various functions but organizes buttons by function for easy and simple operation by anyone. Additionally, it offers a three-step (150/250/500ml) precise water dispensing function, allowing users to accurately dispense the most suitable amount with a single button press.

This content was produced with the assistance of AI translation services.