"Now an AI Platform Company"… LG Uplus Unveils Its Own AI Engine 'Ixy'

AI Specialized Organization 'CDO' with Enhanced Agility Like Google
AI Integrated Brand 'IXI' Unveiled Four Months After Launch
Promoting 'AI Service That Helps Connect People'

LG Uplus, which established the specialized organization 'CDO' for artificial intelligence (AI) development and data analysis last June, unveiled its own AI integrated brand 'IXI' after four months.

[Asia Economy Reporter Minyoung Cha] LG Uplus, which established a specialized organization called 'CDO' in June for artificial intelligence (AI) development and data analysis, is unveiling its own integrated AI brand after just four months. Based on its self-developed AI engine, the company plans to transform into an AI platform enterprise equipped with various products such as a 'call bot' service, sports game predictions, and personalized movie recommendations tailored to each family's preferences.

Hwang Gyubyul, Executive Vice President and Chief Data Officer (CDO) of LG Uplus, held a press briefing near Jung-gu, Seoul, on the morning of the 25th to introduce the AI integrated brand 'IXI,' stating, "It embodies our ambition to provide new services that change customers' daily lives based on AI and data with a customer-centric approach."

IXI means 'an AI service that helps connect people.' The familiar character widely known to consumers, 'Wizard Holman,' will serve as the symbol of IXI. EVP Hwang added, "Through the integrated brand, we will expand digital touchpoints with customers and lead the creation of a platform that deeply understands customers based on data to increase customer dwell time."

Starting in November, LG Uplus will introduce an AI-based call bot at its customer center. When customers call the center, the AI engine converts voice to text, analyzes the customer's intent through this text, and then responds with appropriate consultation content via voice. The service will first be applied to inquiries such as customer billing inquiries and billing address changes, then expanded to home service fault checks, contract expiration for selective discounts, and fee adjustments.

Scheduled for release in February next year, 'Our Store AI' for small business owners is a service where AI assists with phone response tasks such as store information and automatic reservations. On the sports community platform 'Spoki,' an AI match prediction service analyzes all soccer World Cup game results and scores using the latest AI prediction technology. U+tv offers a personalized recommendation feature based on family profiles using the AI engine.

To develop these AI products, the company has independently developed core AI engines including voice, language, search, recommendation, and prediction. It is building a collaborative ecosystem with partners such as the LG AI Research Institute, which undertakes large-scale AI projects, and other AI specialized companies. Prior to this, LG Uplus also reorganized into an agile organization, a work culture of American big tech companies like Google that operate with small, nimble teams to increase 'mobility.'

This content was produced with the assistance of AI translation services.