Emart24 Partners with KB Kookmin Bank to Launch 2000-Won Lunchbox Campaign

Emart24 x KB Kookmin Bank 'Kookmin e-Dundun' Campaign. (Photo by Emart24)

[Asia Economy Reporter Jeon Jinyoung] Emart24 announced on the 25th that it will carry out the 'Kookmin e-Dundun' campaign in collaboration with KB Kookmin Bank, offering discounts on two types of lunchboxes and two types of soy milk.

Emart24 is selling two types of 'Don (豚) Giving Bank Lunchboxes' and two types of 'KyuP (KB)! Soy Milk One Meal'. The Don Giving Bank Lunchboxes consist of pork dishes and rice topped with ginkgo nuts, including spicy pork, soy sauce bulgogi lunchbox, and crispy bulgogi lunchbox. Emart24 prepared the campaign to provide fun and benefits to young customers by playing on the fact that the Chinese character pronunciation for pork (돈) is the same as 'don' (money), and to remind customers of KB Kookmin Bank.

Customers can enjoy the discounted prices by downloading a 60% discount coupon in barcode form after signing up on the KB Star Banking application (app). Through this, lunchboxes originally priced at 5,500 won and 5,000 won can be purchased for 2,200 won and 2,000 won respectively, and 1,500 won soy milk can be bought for 600 won.

For the Don Giving Bank Lunchboxes, the spicy pork and soy sauce bulgogi, and crispy bulgogi lunchboxes are priced at 5,500 won and 5,000 won respectively, and with the KB Star Banking 60% coupon applied, they can be purchased for 2,200 won and 2,000 won respectively. The soy milk in the event can be purchased for 600 won with the KB Star Banking 60% coupon applied.

Choi Youngsoo, Partner of Emart24 Sales Marketing Team, said, "As the cost of living rises, more customers are seeking convenience store lunchboxes and looking for cost-effective products. We launched this campaign to provide customers with a hearty meal along with practical benefits," adding, "Emart24 and KB Kookmin Bank plan to continue various marketing activities introducing unique products that offer financial benefits."

This content was produced with the assistance of AI translation services.