"Nutty Flavor of Peanut Butter and Peanuts" Orion Launches 'Peanut Chip Cookie'

Steady Seller Biscuit 'Choco Chip Cookie' Lineup Expansion

[Asia Economy Reporter Koo Eun-mo] Orion announced on the 25th that it has launched ‘Peanut Chip Cookie,’ a sister product to its steady-selling biscuit ‘Choco Chip Cookie.’

Unlike typical peanut biscuits, Peanut Chip Cookie features peanut butter, enhancing a crispy yet soft texture. By adding crunchy whole peanuts, it brings out a rich nutty flavor, making it perfect as a dessert paired with coffee, tea, or milk, as well as a snack for children. Orion combined the product development expertise of its global research centers to finely adjust the ratio of peanut butter and the size of whole peanuts in the cookie, achieving the optimal taste and texture.

First introduced in 1986, Choco Chip Cookie is Orion’s signature biscuit that combines a crispy cookie with sweet chocolate. It has been consistently loved since its launch for being a delicious and cost-effective snack. Orion expects that Peanut Chip Cookie, which has a similar name and shape to Choco Chip Cookie but offers differentiated taste and texture, will broaden consumer choices.

An Orion representative said, “We added peanut butter and peanuts, which are loved by people of all ages, to provide a soft texture and rich flavor. Although it has the same shape as Choco Chip Cookie, we expect Peanut Chip Cookie to gain popularity as an affordable dessert and a nutritious snack for children due to its distinctive taste and texture.”

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