KOTRA Overseas Trade Centers Highlight Next Year's Business Keywords

From Virtual Worlds to Future Food... Business Spotlighted Worldwide, Introduced in Books

[Asia Economy Reporter Kim Pyeonghwa] The Korea Trade-Investment Promotion Agency (KOTRA) published the book "2023 Global Trends That Korea Will Enthusiastically Embrace" on the 25th, compiling the latest trends from around the world.

Since 2011, KOTRA has annually discovered global business flows on-site and released the "Global Trends That Korea Will Enthusiastically Embrace" series. This year marks the 11th edition, introducing innovative business cases directly discovered by employees working at 128 overseas trade centers in 83 countries worldwide.

In this book, KOTRA categorized next year's global trends into three themes and identified a total of nine keywords. The first theme is "Digital Transformation Deeply Embedded in Daily Life," with keywords ▲META ▲Non-Fungible Tokens (NFT) ▲Robotics. It covers how virtual worlds have become another reality in everyday life as non-face-to-face interactions became common, and how new technologies emerged as solutions to high inflation and labor shortages.

The second theme is "Breaking Away from the Familiar." It explains how new ▲energy ▲food ▲technology from various countries are replacing existing ones and accelerating a sustainable future. It also describes the shift in consumer choice criteria toward environment and health. The third theme is "Smart Changes for Living Together." It analyzes cases where technology is used for coexistence with socially vulnerable groups, companion animals, and the Earth, highlighting ▲society ▲nature ▲unique companionship with friends.

To commemorate the publication, KOTRA will hold the "2023 Global Business Trends Briefing" at COEX in Seoul on December 1. The event will be linked with the "2022 Boom-up Korea Export Consultation." Approximately 1,000 buyers from key industries such as materials, parts, equipment, consumer goods, green energy, and 2,000 domestic companies will conduct export consultations both online and offline during the event.

Yoo Jung-yeol, President of KOTRA, said, "Since the spread of COVID-19, digital transformation has accelerated, and new technologies such as virtual reality have deeply permeated daily life. I hope this book will help grasp the latest trends and gain insights for new business models."

This content was produced with the assistance of AI translation services.