Emart Pre-Order Event for Pickled Napa Cabbage... "Maintaining Last Year's Price Level"

Over 40,000 Boxes Prepared... Largest Scale Ever

Pickled Napa Cabbage image. (Photo by Emart)

[Asia Economy Reporter Lim Chun-han] Emart announced on the 25th that it will hold a pre-order event for three types of salted napa cabbage in collaboration with the Ministry of Agriculture, Food and Rural Affairs from the 27th of this month to the 2nd of next month.

The pre-order products include salted napa cabbage (20kg) available at a 30% discount price of 29,960 KRW when purchasing with Shinsegae Points accumulation and promotional cards. The premium napa cabbage exclusively operated by Emart, Beta Fresh salted napa cabbage (20kg), will be offered at a discounted price of 34,860 KRW. For the first time this year, a kimchi-making kit (7kg salted napa cabbage, 3kg seasoning) will be sold at 32,760 KRW with a 30% discount when purchasing with Shinsegae Points accumulation and promotional cards.

Delivery of salted napa cabbage will be available from November 17 to December 14, allowing customers to specify their preferred delivery date and location. The prepared quantity exceeds 40,000 boxes across the three product types, marking the largest scale ever. Notably, through pre-planning and bulk purchasing, the price increase of salted napa cabbage during the event was minimized to 0.4%.

Emart will also hold various related events including kimchi refrigerators, fresh oysters, and kimchi-making supplies. From the 27th of this month to the 9th of next month, customers who purchase kimchi refrigerator promotional products will receive a gift of Jongga House whole cabbage kimchi (7kg) or salted napa cabbage (20kg). Additionally, customers who purchase separately will be given Emart app coupons for a 50% discount on napa cabbage (3-pack net) and a bundle of radishes (1 bunch). Customers who purchase both refrigerator and kimchi refrigerator promotional products simultaneously will receive discounts of up to 300,000 KRW.

An Emart official said, "Despite the overall price increases and the rise in napa cabbage prices amid high inflation, we have maintained the pre-order price of salted napa cabbage at last year's level to help reduce kimchi-making costs. We hope many customers can prepare for kimchi-making at reasonable prices, as we have prepared not only salted napa cabbage but also various related kimchi-making supplies events."

This content was produced with the assistance of AI translation services.