[Smart Finance Awards] Shinhan Investment Corp. Provides Customized Content Including Experts' Stock Picks

[Asia Economy Reporter Minji Lee] Shinhan Investment Corp. received the Best Content Award at the ‘2022 Asia Smart Finance Awards’.

Shinhan Investment Corp.'s Mobile Trading Service (MTS) was highly evaluated for providing customer-centric content. In particular, the continuous renewal of the home screen to equip a convenient investment platform and offering diverse and differentiated services to customers received praise from the judges.

Since branding as Investment Plus in 2020, Shinhan Investment Corp. has repeatedly revamped its services to provide customized investment information content to MTS users. They conducted a home screen renewal and the first phase of integrated search reform. Key core services include Alert, Issue Diagnosis, Stock Discovery, and Stock Recommendation. Among these, the Stock Discovery service offers content such as ‘Experts’ Stocks’ and ‘Taste Targeting,’ which is recognized for providing customer-tailored information.

For investors starting their first investment, difficult and inconvenient investment terms were simplified. The Shinhan Alpha UX Writing project was also promoted to minimize reading difficulties for Shinhan Alpha users. Technical terms, Sino-Korean words, and abbreviations were replaced with everyday language familiar to users.

Services allowing customer participation were also prepared. The beta service of ‘Eojjeol Voting Alpha TV’ was opened to enable two-way communication with customers. Online voting was conducted on issues of high investor interest, and this service officially launched at the end of June. Additionally, discussion comments and a reward system were newly established, and stock-specific discussion rooms were operated to share investment information and opinions.

Advanced services were also equipped for customer convenience. A portal for financial investment income was opened to provide comprehensive guidance on financial investment income and to allow users to view all tax-related information on financial products at a glance. The pension savings fund system was improved to enhance customer convenience regarding pensions, and the conditional capital securities process was introduced and is being operated to enable the purchase of financial holding companies or issued conditional capital securities via mobile.

This content was produced with the assistance of AI translation services.