Daesang Cheongjeongwon, Smooth and Deep 'Haetsal-dameun Siganjang Aged Brewing Soy Sauce'

Daesang Cheongjeongwon 'Sunshine-infused Seed Soy Sauce Aged Brewing Method Soy Sauce'./Photo by Daesang

[Asia Economy Reporter Song Seung-yoon] Daesang Cheongjeongwon's ‘Hetsal Dameun Ssiganjang Matured Brewing Soy Sauce,’ launched last year, is a premium soy sauce matured with ssiganjang. Ssiganjang is the best-tasting soy sauce selected and maintained for a long time among soy sauces, playing a key role in the flavor of soy sauce. It is characterized by a mellow salty taste, soft sweetness, and rich umami flavor.

Daesang Cheongjeongwon aimed to strengthen quality competitiveness in the traditional jang market and present a new paradigm for premium brewed soy sauce by applying the ssiganjang maturation method to Cheongjeongwon’s representative soy sauce, ‘Hetsal Dameun Brewing Soy Sauce,’ creating the Hetsal Dameun Ssiganjang Matured Brewing Soy Sauce. The ssiganjang maturation method is a maturation technique that inherits the layering method of adding ssiganjang to fresh soy sauce, maximizing deep and smooth flavors by using ssiganjang during maturation. The Ssiganjang Matured Brewing Soy Sauce and Ssiganjang Matured Brewing Soy Sauce Gold are matured with ssiganjang aged for over 9 years and 11 years, respectively.

The carefully selected soy sauce combined with long-fermented ssiganjang pairs well with simple seasoned or stir-fried dishes as well as luxurious Korean dishes such as galbijjim (braised short ribs), jeonbokjang (braised abalone), and saewoojang (braised shrimp). In May, the advertisement video titled ‘The Longest-Named Soy Sauce Story in Korea’ gained attention by recording 2.08 million views on YouTube within 20 days.

A Daesang official said, "Ssiganjang is a unique jang culture native to Korea that cannot be found anywhere else in the world," adding, "As a leading domestic jang company, we aimed to inherit the value and manufacturing method of ssiganjang and improve accessibility to ssiganjang, which was difficult for general consumers to find in the market."

This content was produced with the assistance of AI translation services.