LG Electronics MoodUp Experience... 'Objet Universe' Pop-up Store Operation

"Refrigerator That Changes Color and Mood with Just a Touch"

LG Electronics will operate the 'Objet Universe' pop-up store at 'Loop Station Ikseon' in Jongno-gu, Seoul, from the 21st to the 5th of next month to promote the differentiated customer value of its new refrigerator model, 'LG DIOS Objet Collection MoodUp.' LG Electronics models are experiencing the LG DIOS Objet Collection MoodUp at the pop-up store.

[Asia Economy Reporter Park Sun-mi] LG Electronics has opened a unique experience space to promote the differentiated customer value of the ‘LG DIOS Objet Collection Mood Up,’ a refrigerator that allows users to change its color and upgrade the atmosphere with just a touch.

On the 23rd, LG Electronics announced that it will operate a pop-up store called ‘Objet Universe’ with a unique and mysterious concept at ‘Loop Station Ikseon’ located in Ikseon-dong, Jongno-gu, Seoul, until November 5. The Objet Universe exhibits 19 Mood Up refrigerators harmonized with over a hundred trees, millions of flowers, stones, moss, and various other objects.

In particular, LG Electronics highlighted the product feature where the refrigerator color changes when selecting the desired color on the LG ThinQ app by creating spaces with seasonal themes such as Spring Spring Spring, So Cool, Autumn Autumn, and Cozy Winter to evoke the atmosphere of the four seasons; healing themes inspired by the forest such as Dawn, Sunset Sensibility, Rain, and Fire Camp; and a pop theme with mysterious and dreamy exhibition items placed throughout the basement of the exhibition hall.

At one side of the exhibition hall, there is a space where visitors can directly experience the product by changing the Mood Up refrigerator color using the LG ThinQ app, as well as a cafeteria offering coffee and goods to customers who complete the tour. An event is also prepared where visitors who upload a certification photo of their visit on SNS will receive an Objet Universe grip tok and photo printing service, adding more enjoyment.

On the last day of the pop-up store operation, November 5, LG Electronics plans to hold a special event to distribute dried flowers used in the exhibition to 100 visitors, aiming to protect the environment by recycling discarded resources.

The basic colors of the new product are Lux Gray (upper compartment) and Lux White (lower compartment), and even when the door lighting is off, the luxurious texture of glass and natural stone enhances the kitchen’s elegance.

Park Kyung-ah, Executive Director of Brand Communication at LG Electronics, said, “Through the Objet Universe, customers of various generations, including the MZ generation, will be able to directly experience the Mood Up refrigerator and experience the differentiated value of LG home appliances.”

This content was produced with the assistance of AI translation services.