Lotteria Hosts Hip & Hot Chicken Burger Sampling Event at Seongsu Yeonbang

[Asia Economy Reporter Moon Hyewon] Lotteria announced on the 21st that it will hold a special sampling event for the 'Hip & Hot Chicken Burger' at 'Seongsu Yeonbang,' a complex cultural space known for its individuality and sensibility.

The Hip & Hot Chicken Burger, released on the 6th, features a crispy-on-the-outside, tender-on-the-inside whole chicken thigh patty, a spicy seasoned chicken sauce familiar to Koreans, and, for the first time among domestic burger franchises, crunchy red cabbage (& carrot) pickles, creating a striking visual. The sampling event was planned to provide customers with fresh enjoyment through experiencing the new product and participating in the event.

From the 22nd to the 23rd, for two days, from 11:30 AM to 6:30 PM, the first 1,500 customers each day will receive the specially made Hip & Hot Chicken Burger.

There will also be a 100% winning roulette event and an SNS certification event available for on-site participation.

This content was produced with the assistance of AI translation services.