Hanjin and Esteem Unveil ‘Sup’ Video Supporting K-Fashion Overseas Expansion Service

Creating Opportunities for K-Fashion Brands to Expand Overseas

[Asia Economy Reporter Kiho Sung] Hanjin announced on the 21st that it has released an introduction video for ‘Swoop,’ a K-fashion overseas expansion support service, on its official YouTube channel. The video was produced in collaboration with ESTeem, a global management and creative content company.

As part of expanding its global logistics business, Hanjin established a K-fashion overseas expansion support solutions team in July last year. In June this year, it launched the K-fashion overseas expansion support service ‘Swoop,’ providing logistics and marketing support to promising domestic fashion brands. It is also expanding business agreements with fashion-related organizations and agencies to serve as a bridge for overseas expansion.

To this end, in August, Hanjin signed a business agreement with ESTeem, which has an influential network and recognition in the fashion industry. The video was produced as part of efforts to support fashion companies and small and medium-sized enterprises wishing to expand overseas by providing opportunities to participate in offline fashion events, logistics consulting, and marketing.

The ‘Swoop’ introduction video was filmed at Hanjin’s representative business sites: the parcel hub terminal in Jangji-dong, Songpa-gu, Seoul; the Incheon Airport GDC, a key point for overseas expansion; and the Hanjin Incheon Container Terminal in Songdo, Incheon. The video sensibly expresses the symbolism of excellent domestic brands expanding overseas by showing vehicles and boxes wrapped with the ‘Swoop’ logo moving, conveying the image of a fast logistics service and a fashion-friendly global logistics company.

The video will be used as part of promotional marketing to attract and discover promising fashion brands. It will be utilized on the online channels of Hanjin Co., Ltd. and its partners, at offline fashion events and exhibition spaces such as ‘Sound of K-Fashion’ held at the Korean Cultural Center in France, and for business introductions targeting K-fashion companies and overseas buyers.

A Hanjin official said, “The production of this video focused on sensibly showcasing the fashion logistics know-how and logistics network embodied by the Swoop brand. We will continue to create competitive logistics services and content to grow as a global logistics company that creates overseas expansion opportunities for K-fashion brands.”

This content was produced with the assistance of AI translation services.