LG Uplus Donates All Proceeds from Muneo NFT to Community Chest of Korea

(From the right) Lee Sang-su, Team Leader at LG Uplus, Holderang, Seo Doo-won, and Lee Jung-yoon, Head of the Community Chest of Korea, are taking a commemorative photo at the donation ceremony held at the Community Chest of Korea Hall. Photo by LG Uplus

[Asia Economy Reporter Oh Su-yeon] LG Uplus announced on the 21st that it has donated the entire proceeds of 25 million KRW from the sales of ‘Muneo NFT,’ created using its representative character ‘Muneo,’ to the Community Chest of Korea (Sarangui Yeolmae).

At the donation ceremony held at the Community Chest of Korea headquarters, key officials including Lee Sang-soo, head of LG Uplus Character Marketing Team, Lee Jung-yoon, head of the Community Chest of Korea Strategic Fundraising Headquarters, and Seo Doo-won, representing ‘Holderang-i’ (a group of customers who purchased Muneo NFT), attended.

The proceeds from the Muneo NFT sales will be used for the ‘Nonprofit Startup Support Project’ conducted by the Community Chest of Korea. This project provides business support and consulting to nonprofit startups established by young people for public interest, enabling them to continue active operations.

After the donation ceremony, the Muneo character will be registered as a ‘Nanum Leader,’ a membership for individuals who practice sharing through medium to large donations, and Holderang-i will be registered in the ‘Nanum Leaders Club,’ a membership for organizations that practice donations. This is the first case where both a character and its fans are simultaneously registered as Nanum Leaders and in the Nanum Leaders Club.

This donation was carried out as part of the ‘Muneojijima’ campaign, which empathizes with and supports the MZ generation, the main fan base of the Muneo character. LG Uplus plans to continue the Muneojijima campaign and keep donating sales proceeds to meaningful causes.

Lee Sang-soo, head of LG Uplus Character Marketing Team, said, “Through this event, we demonstrated that Muneo NFT is not merely an investment asset but a trustworthy non-fungible token (NFT) that innovates customer experience,” adding, “We will continue to use the Muneo character to spread positive social influence and expand customer experience.”

Lee Jung-yoon, head of the Community Chest of Korea Fundraising Planning Headquarters, expressed gratitude to LG Uplus and Muneo fan customers for participating in donations to make society warmer, and stated that the donated funds will be used carefully for nonprofit startups.

Seo Doo-won of Holderang-i, who attended the donation ceremony, said, “I purchased Muneo NFT simply out of fandom for the character, but I am glad to participate in such a meaningful activity,” and added, “Donations, which I used to think were difficult, felt much easier through this event, and I will strive to continue participating in donations.”

Meanwhile, the Muneo NFTs issued by LG Uplus in two rounds in May and September were both sold out early, and active communication is taking place in the Muneo NFT community operated through the SNS ‘Discord.’ On the 13th, LG Household & Health Care signed a business agreement to expand the NFT ecosystem together.

This content was produced with the assistance of AI translation services.