Timon Stretching Growth Again... From Travel to Direct Purchase

Recent Surge in Overseas Airfare Sales
Strategies to Synergize with Qoo10 Also in Full Swing

Tmon, acquired by overseas direct purchase company Qoo10, is stretching out again for growth. The keyword is ‘Asia.’ Sales of related products have significantly increased in the vibrant travel market, leading growth, and the direct purchase product strategy to create synergy with Qoo10 has also been intensified.

According to Tmon on the 21st, sales of nearby travel products centered on Japan and Southeast Asia have recently surged. Overseas airline ticket sales for the month from the 1st to the 29th of last month increased by 131% compared to the same period of the previous month. In particular, airline ticket sales to major Japanese cities such as Osaka, Tokyo, Fukuoka, and Sapporo increased by 11,557% during the same period, driving the rise in travel product performance. This is the aftermath of the lifting of restrictions on visa-free entry to Japan starting from the 11th of this month. Not only Japan, but airline ticket sales to Singapore and Nha Trang, Vietnam also increased by 318% and 208%, respectively.

In the ranking of popular overseas travel destinations, Osaka, Fukuoka, and Tokyo took the top three spots. Including Da Nang at 4th and Bangkok at 6th, five out of the six top travel destinations are all cities in the Asian region. This means that Tmon’s profitability is improving for the first time in a while due to sales of Asian travel products.

In addition, to create synergy with Qoo10, Tmon recently introduced ‘Qoo10X Tmon Special Direct Purchase’ in the overseas direct purchase category and listed a large number of direct purchase products sold on Qoo10. In the ‘T.Global Shopping List,’ which gathers direct purchase products, corners such as ‘Qoo10 PICK’ and ‘Qoo10 Special’ recommended by Qoo10 were established to increase user exposure to related products. The number of Qoo10 products introduced by Tmon reached about 2,700.

Industry insiders expect that Tmon will not only sell Qoo10’s direct purchase products but also enter the overseas reverse direct purchase market through Qoo10. Qoo10 operates seven localized e-commerce platforms in five countries, including Singapore, Indonesia, Malaysia, and China. Tmon’s recent launch of its own fashion brands (NPB) such as ‘Arcflow Studio’ and ‘Sweat Label’ is also interpreted as a foothold for targeting this market. Since K-beauty products and K-fashion are gaining popularity in Asian countries, it is expected to be competitive in the market. An industry official said, "The synergy strategy utilizing Qoo10’s competitiveness and logistics network in the Asian market is expected to be the key to Tmon’s future growth."

This content was produced with the assistance of AI translation services.