Simmons Bed, Shinsegae Department Store Centum City Branch Reopens

Maximizing the Experience of the Ultra-Premium 'Beautyrest Black'

Interior of the reopened Shinsegae Department Store Centum City branch.
[Photo by Simmons]

[Asia Economy Reporter Kim Jong-hwa] Simmons Bed, a sleep specialty brand, has reopened the 'Simmons Shinsegae Centum City Store' on the 8th floor of Shinsegae Department Store Centum City in Haeundae, Busan.

The Simmons Shinsegae Centum City Store has transformed into a store that maximizes customer experience through its reopening after renovation. It has more than doubled in size compared to the previous store, and the number of beds displayed has increased to broaden consumers' choices. In particular, in response to the growing consumer demand for ultra-premium beds, the top-tier 'Beautyrest Black' lineup has been expanded.

Shinsegae Department Store Centum City is the world's largest department store listed in the Guinness World Records and is a landmark department store in Busan. More than half of its customers are shoppers from other regions, making it one of the best shopping and tourist destinations in Korea, where one-stop shopping experiences including shopping, culture, F&B, and relaxation are possible.

Located on the 8th floor of the department store, the Simmons Shinsegae Centum City Store emphasizes luxury by applying a classic wood-tone interior that befits its reputation as the "synonym for premium beds." In particular, a separate 'Beautyrest Black Zone' has been prepared where customers can experience Simmons' Beautyrest Black collection all in one place, aiming to satisfy customers' needs for the Black line.

Simmons offers various mattress sizes from Super Single (SS) to King of King (KK) to cater to diverse customer groups such as soon-to-be newlyweds preparing for marriage, families, and single-person households. Additionally, customers can experience the 'Simmons Look,' a bedroom styled entirely with Simmons products by adding furniture and bedding from the lifestyle collection 'Kenosha.'

To celebrate this opening, Simmons Shinsegae Department Store Centum City Store has prepared various benefits such as price discounts and gift giveaways. Gifts vary depending on the purchase amount and are available in limited quantities, so the promotion may end early once supplies run out. Along with this, the 'FW Wedding Promotion' for soon-to-be and newlywed couples and the 'Super Single Promotion,' which offers special discounts on Super Single size mattresses ideal for children's beds, are also underway.

This content was produced with the assistance of AI translation services.