Yogiyo Hires Steve Jo, Former iHerb CBO

New CMO Hired from iHerb as Chief Business Officer
Expert with Comprehensive Marketing Experience at Coupang, Samsung Electronics, and Yahoo

Yogiyo Steve Jo CMO

[Asia Economy Reporter Kim Cheol-hyun] Delivery app Yogiyo announced on the 20th that it has recruited Steve Jo, former Chief Business Officer (CBO) of iHerb, as its Chief Marketing Officer (CMO).

Jo CMO has accumulated extensive experience in domestic and international marketing fields, having served as iHerb CBO, Head of Marketing Platform at Coupang, Executive Director of Samsung Electronics Media Solution Center America, and Director of Yahoo Search and Display Advertising. In particular, he has contributed to the launch and expansion of services by establishing and executing customer-centric marketing strategies across industries such as e-commerce, electronic devices, and portals.

Going forward, Jo CMO will oversee all marketing activities at Yogiyo and carry out various marketing initiatives to provide Yogiyo customers with diverse ordering experiences. Jo CMO said, "Yogiyo is a strong brand that offers customers daily enjoyment and convenience with differentiated competitiveness in the food delivery order market," adding, "At this important turning point for a new leap forward, I will do my best to innovate and deliver valuable customer experiences unique to Yogiyo based on my diverse experiences."

This content was produced with the assistance of AI translation services.