Lotte Department Store Opens Bowers & Wilkins Store... "Targeting Audio Enthusiasts"

Customers in their 30s and 40s account for 70% of purchases

Customers are browsing products at the Bowers & Wilkins store in Lotte Department Store Main Branch. (Photo by Lotte Department Store)

[Asia Economy Reporter Lim Chun-han] Lotte Department Store announced on the 20th that it has introduced the British audio brand Bowers & Wilkins, with a 56-year tradition, to Korea for the first time.

Bowers & Wilkins, established in the UK in 1966, is a classic hi-fi specialized audio brand that aims to reproduce the original sound as much as possible without any loss of sound, and is highly regarded among audio experts and enthusiasts.

The Bowers & Wilkins store is located on the 8th floor of the main branch and offers more than 30 products including hi-fi speakers, home theaters, Bluetooth audio, and wearable devices. A high-quality hi-fi listening room is also provided so customers can listen to videos or music and choose products accordingly. It is also possible to purchase a set of Bowers & Wilkins speakers and McIntosh amplifiers simultaneously.

During about five days after the store opening, various products such as PX7 S2, PI7, PI5, Wedge, and Bass were sold, and some popular products received consecutive pre-orders. Audio critics Kim Pyeon and Oh Seung-young visited the store in person, and about 70% of the purchasing customers were in their 30s and 40s.

Lotte Department Store will hold an opening promotion until the 13th of next month. Some popular products such as Bluetooth speakers, soundbars, and earphones will be sold at preferential prices for a limited time. Customers will receive pouches, Denon Bluetooth earphones, and other gifts depending on the purchase amount and items.

A Lotte Department Store official said, “Bowers & Wilkins will be the best choice for everyone looking for good sound, from office workers continuing remote work, couples-to-be enjoying a premium newlywed life, to audio lovers,” and added, “We plan to continue expanding stores for customers seeking premium products.”

This content was produced with the assistance of AI translation services.