Lotte Members Supports Over 180 Parents of Children with Incurable Diseases... "Practicing ESG Management"

Cumulative Donations Surpass 100 Million Won

Parents of children with leukemia and pediatric cancer are undergoing comprehensive health checkups. (Photo by Lotte Members)

[Asia Economy Reporter Lim Chun-han] Lotte Members announced on the 19th that it will conduct the 'Mom Comfortable Point Mom Care Campaign' targeting about 60 mothers of children with leukemia and pediatric cancer until the 27th of this month.

Mom Comfortable refers to Lotte Group's social contribution activities for women and children, and among them, Lotte Members' Point Mom Care is a Creating Shared Value (CSV) campaign started in September 2020 to support mothers of children with leukemia and pediatric cancer who have been physically and mentally exhausted from caring for their children for a long time.

Over the past two years, L.POINT and L.PAY members have participated in more than 9 million donations through mobile applications (apps) such as step counting. The cumulative donation amount exceeds 100 million KRW. The campaign funds are raised in a matching grant format, combining donation points from L.POINT members with donations from Lotte Members. The funds have been used in four rounds last year and in the first and second halves of this year to provide comprehensive health checkups, mind healing programs, and healthy meals to about 180 mothers of children with leukemia and pediatric cancer.

A Lotte Members official said, “As the importance of ESG (Environment, Social, Governance) management grows, we will continue to join forces with L.POINT and L.PAY members and over 210 affiliated companies to carry out various activities that deliver help and support throughout our society.”

This content was produced with the assistance of AI translation services.