Seoul City 'After-Work Lunchbox and Meal Kit' Discount Project... Business Agreement with GS Retail

30,000 Households in Seoul with Children Under 12... 15 Monthly Discount Coupons Provided for 3 Months

[Asia Economy Reporter Lim Cheol-young] The Seoul Metropolitan Government announced on the 19th that it will launch the ‘After-Work Family Happiness Lunchbox and Meal Kit Discount Support’ project, allowing families with children under 12 to purchase lunchboxes and meal kits at a 20% discounted price to ease the difficulty of meal preparation and spend more time with their children.

Seoul City signed a business agreement with GS Retail on the 18th and will recruit 30,000 households on a first-come, first-served basis starting at 9 a.m. on the 20th through the Seoul Public Service Reservation System. The program targets families with children under 12 years old (born after October 1, 2009), and only one application per household is allowed.

Selected participants will receive coupons each month for three months, 15 coupons per month, which can be used to purchase various food products from GS Retail such as lunchboxes, salads, and meal kits at a 20% discount.

Participants can purchase products after registering as members of the ‘Uri Dongnae GS’ app. Some products like meal kits can be pre-ordered and delivered by courier, while lunchboxes, kimbap, salads, and sandwiches can be purchased on-site at GS convenience stores or picked up in-store after online pre-ordering.

In particular, GS Retail, participating as a partner in this ‘Mom and Dad Happiness Project,’ plans to separately release five specially planned meal kit products (bundles of three items). These products will be sold with various meal kit sets such as the ‘U(牛)ri Family Full Table Set,’ which offers discounts of up to 33% compared to single-item purchase prices.

Kim Seon-soon, Director of the Seoul Metropolitan Government’s Women and Family Policy Office, said, "The After-Work Family Happiness Lunchbox and Meal Kit Discount Support project was prepared in cooperation with GS Retail," adding, "Starting with this initiative, we plan to provide discount coupons quarterly and hope many families with children will apply."

This content was produced with the assistance of AI translation services.