Pre-registration for 600 Participants... Building Online and Offline Connections

Pubilla NFT Holder Party Poster. (Photo by Shinsegae Department Store)

Pubilla NFT Holder Party Poster. (Photo by Shinsegae Department Store)

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[Asia Economy Reporter Lim Chunhan] Shinsegae announced on the 19th that it will hold a party exclusively for Pubilla Non-Fungible Token (NFT) holders at S Factory in Seongsu-dong on the 21st and 22nd, featuring customer participation events, fusion jazz, magic shows, and various other attractions.


Various contents were prepared to strengthen the bond among Pubilla NFT holders. Especially in celebration of the Halloween season, props and lighting such as pumpkins, spider webs, and graveyards were used for decoration. Pubilla was also redesigned with a new look featuring hats and capes, different from before, and food items like ghost jelly and graveyard-shaped cakes were prepared. During the party, activities such as mutually following each other on social networking services (SNS), rock-paper-scissors games among holders, and group mini-games were planned.


The Puka Chips (Pubilla Chips) prepared for this party are a form of currency that can be used within the party venue and can be earned through various events and missions. For example, if the host announces an impromptu mission to exchange glow bracelets with each other during the party, holders who succeed receive 2 Puka Chips. To commemorate the offline event, Puka Chips will be issued as physical chips rather than digital ones. Puka Chips can be used to purchase random boxes containing various prizes such as Pubilla and Mark & Lona dolls, air fresheners, cosmetics, and more. Each random box requires 10 Puka Chips.



Shinsegae conducted a pre-registration on a first-come, first-served basis to allow as many holders as possible to get acquainted with each other at the party. The pre-registration was held through a mobile application from the 1st to the 5th, and the Saturday attendance slots were fully booked within a day. A Shinsegae Department Store official said, “We planned the industry’s first NFT holder party to create a communication platform among Pubilla NFT holders and to engage with customers in a unique way,” adding, “We will continue to lead customers’ lifestyles by preparing new seasonal festivals and other events.”


This content was produced with the assistance of AI translation services.

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