[Photo by Shinhan Investment Corp.]

[Photo by Shinhan Investment Corp.]

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[Asia Economy Reporter Lee Jung-yoon] Shinhan Investment Corp. announced on the 18th that it has released a new video for season 5 of the "Shinhan Investment Corp. Supports You" series, which contains messages of encouragement for soldiers, on its official YouTube channel AlphaTV.


This video is inspired by the fact that soldiers can now use mobile phones in the military and compare their own lives with those of their friends in society in real time through social networking services (SNS). It depicts contrasting scenes between society and the military. The lyrics of the song "Running" by singer Gaho, used as the background music for the campaign video, deliver a message of encouragement to young soldiers.


Kim Soo-young, Head of Brand Promotion at Shinhan Investment Corp., said, "We produced this advertising campaign video to support the youth who are quietly serving in the military during the brightest period of their early twenties," adding, "We hope this video will be a time for soldiers to smile, receive small comforts, and for the youth who deserve to be supported to be cheered on."



Meanwhile, the Shinhan Investment Corp. support campaign, which has been continuously implemented this year following last year, was also selected as a finalist in the "2022 YouTube Works Awards Korea."


This content was produced with the assistance of AI translation services.

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