"Expansion of Hyangterior Products" Glad Hotel's Initial Stock of Car Air Fresheners Sold Out

Glad Forest Car Air Freshener Sold Out Initial Stock After Last Month Launch
'Glad Diffuser & Room Spray Set' Released as Regular Product After Chuseok Launch
Glad Signature Scent Goods Sales Increased Over 3 Times Compared to Same Period Last Year

Glad Diffuser and Room Spray Set (Photo by Glad Hotel).

[Asia Economy Reporter Yuri Kim] Glad Hotel announced on the 18th that it has launched the 'Glad Forest Car Air Freshener,' expanding its Glad Signature fragrance line to three types, following diffusers and room sprays. The 'Glad Forest Diffuser & Room Spray Set,' which was released as a Chuseok gift set this year, will be offered as a regular product through Market Kurly.

Glad opened the 'Glad Shop' in 2020 to cater to customers who want to use the products they experienced while staying at the hotel in their own homes, offering various hotel goods. Reflecting the growing trend of home decoration and interior design since last year, they have been selling goods containing the hotel’s signature scents, such as diffusers and room sprays that capture the fragrance felt upon entering the Glad Hotel lobby.

The hotel explained that the diffuser features the subtle scent of eucalyptus, which helps relax tension and relieve stress. When the preserved eucalyptus sticks included are inserted, they can also be used as interior decor items. The intensity of the fragrance can be adjusted by the number of fiber sticks used, allowing appropriate use according to the characteristics of spaces such as living rooms, studies, and bathrooms. The room spray has gained attention as an item that easily fills the indoor air with a pleasant scent, especially as time spent at home increased due to COVID-19.

Last month, the Glad Forest Car Air Freshener, which captures the atmosphere of Glad Hotel, sold out its initial stock on Market Kurly, receiving a positive response from consumers. Glad Hotel stated, "Sales of fragrance-related goods have increased more than threefold compared to the same period last year," and added, "Glad Hotel plans to release additional products in the Glad Signature fragrance line, such as paper air fresheners and candles, within this year."

The three types of the Glad Signature fragrance line offer a choice between the 'Seoul type,' which combines the deep and soft scent of the forest with the sophisticated aroma of jasmine to evoke the feeling of being in a forest, and the 'Jeju type,' which features a refreshing and crisp scent blending citrus and grass, allowing one to experience the freshness of flowers and leaves blooming in a sunny garden.

This content was produced with the assistance of AI translation services.