CJ Freshway Launches 'Making Cookies with Carrie and Our Wheat' Kit

Making Carrie and Our Wheat Cookies. Photo by CJ Freshway

[Asia Economy Reporter Song Seung-yoon] CJ Freshway announced on the 18th that it will launch a cookie-making kit for infants and children in collaboration with the content company 'Carrie Soft'.

'Carrie and Our Wheat Cookie Making' is an experiential product where children can make food with their own hands. It features the popular characters from 'Carrie and Friends,' beloved by infants and preschool children. CJ Freshway's kids food specialty brand 'Ainuri' released the new product to coincide with the Halloween season, when demand for snacks increases.

The kit contains six colors of dough made only with domestic organic ingredients such as Korean wheat and premium sea salt. The dough colors come from natural ingredients like tomato (red), pumpkin (yellow), prickly pear cactus (purple), spinach (green), and cocoa (brown). Mixing and kneading the dough allows for various color expressions.

The preparation method is simple. Shape the thawed dough freely and bake it in an air fryer or oven for about 7 minutes to complete sweet and crispy cookies. This product is designed to be cooked and eaten immediately after play, making it perfect as both enjoyable experiential content and a hearty snack. It is suitable for use in cooking classes at daycare centers and kindergartens, as well as for sensory play at home.

The new product will be distributed to infant education facilities such as daycare centers and kindergartens and can also be purchased at CJ Freshway's Naver Smart Store. Detailed usage instructions can be found in videos on the YouTube channel 'CarrieTV Toy Friends.'

A CJ Freshway official said, "Experiential products through IP collaboration have the advantage of naturally encouraging children’s interest and fostering healthy eating habits." They added, "We will continue to expand related product lines to provide children with rich nutrition and enjoyable experiences simultaneously."

Meanwhile, CJ Freshway recently introduced various snack and bakery products featuring CJ ENM’s animation character ‘Vampire Girl Dalja,’ such as ‘Milk-Infatuated Crispy Roll.’ They also operate ready meals using the IPs of global game company Krafton's PC and mobile games ‘PUBG: Battlegrounds’ and ‘New State Mobile.’ Experiential products using IP are consistently released seasonally. At the end of last year, they launched ‘Christmas Cake Making,’ and this Chuseok, they released ‘Chewy Songpyeon Making’ and ‘Yugwa Making.’

This content was produced with the assistance of AI translation services.