Shinsegae Live Shopping's App Mini-Game 'Popular'... "Capturing Loyal Customers"

Game Participant Customer Order Conversion Rate 50~60%

Landers Home Run Derby Mini Game. (Photo by Shinsegae Live Shopping)

[Asia Economy Reporter Lim Chunhan] Shinsegae Live Shopping announced on the 18th that the mini-games provided within its mobile application (app) are gaining great popularity.

In the Shinsegae Live Shopping app, users can play games such as ‘Landers Home Run Derby,’ where you hit the ball with perfect timing; ‘Dallyeopang,’ which involves avoiding obstacles; ‘Matchwopang,’ where you match and burst blocks; and ‘Ssworapang,’ where you continuously shoot arrows at a target without overlapping. Each game provides participants with their score history and overall rankings compared to other customers. Additionally, a certain amount of reward points is given daily for participating in each game, and monthly rankings are set to distribute additional reward points based on the rank.

The order conversion rate of customers participating in the games was found to be 50-60% monthly. This is about ten times higher than the order conversion rate of general customers who simply open the app. Customers who enter to play mini-games not only shop additionally, but customers who come to shop also encounter the games, enjoy them, and keep returning, creating a virtuous cycle.

A Shinsegae Live Shopping official said, “We aim to provide various services so that customers can engage in diverse activities such as shopping, information acquisition, and participation within the app,” adding, “We hope many customers can enjoy the fun through mini-games that anyone can easily play.”

This content was produced with the assistance of AI translation services.