Simmons Bed Releases Insight Lecture by Cognitive Psychologist Professor Kim Kyung-il

Simmons Bed has released an insight lecture by cognitive psychologist Professor Kim Kyung-il as part of its SNS socializing content series.
[Photo by Simmons]

[Asia Economy Reporter Kim Jong-hwa] Simmons Bed, a sleep specialty brand, has released a lecture video titled 'Economics of the MZ Generation' by cognitive psychologist Professor Kim Kyung-il.

Professor Kim has appeared on numerous TV programs and YouTube channels such as 'Adult by Chance' and 'Sapiens Studio,' delivering lectures on human relationships through psychology, establishing himself as the most popular psychologist in Korea.

In this lecture, he analyzed the characteristics of the MZ generation based on cognitive psychological traits and the reasons why they invest in coins, non-fungible tokens (NFTs), and other assets.

The lecture was filmed at Simmons Studio located on the second floor of Simmons Grocery Store Cheongdam, a hot place in Cheongdam. In the first video released on the 11th, he explained the characteristics of the younger generation and the attitude needed to live with them under the theme 'Understanding the Nano Era, They Divide and Unite.' He particularly noted the recurring cycle of conflicts between the younger and older generations.

Professor Kim quoted Michael Tomasello, an American developmental and comparative psychologist and linguist, who said, "Every generation is more complex than the previous one and simpler than the next," emphasizing that "we must understand the increasingly complex differences between generations over time and acknowledge their ways."

In the second video released on the 14th, titled 'The Diverse Ones Hate Dictatorship: From Coins to NFTs,' he discussed the characteristics of the 2030 generation who show interest in coins and NFTs, which were not seen before.

Through the lecture, he explained, "The reason coins and NFTs are popular among the 2030 generation is due to their desire to break the rules set by the older generation and the reward centers that respond to feedback," adding, "Coins and NFTs, which break the rules of existing reserve currencies and allow traceability with immediate rewards and feedback, are receiving positive responses from the 2030 generation."

The final third video, scheduled to be uploaded on the 17th, will feature an insightful talk with moderator Lee Dok-sil, delving deeper into topics not covered in the lecture.

At Simmons Studio, various socializing contents have been produced and are being steadily well-received on the Simmons YouTube channel, including the 'Cheongdam Battle' video featuring dance performances by Kim Ye-ri and Jeon Ji-ye, national representatives of Korea's breaking team officially sponsored by Simmons; performances by MZ generation representative hip-hop artists 'Lil Cherry & Gold Buddha' and 'Sokodomo'; lectures by film critic Lee Dong-jin, science communicator Lee Dok-sil, 'Trend Korea' author Professor Kim Nan-do, Chaesajang of 'Wide Knowledge,' Monthly Design editor-in-chief Choi Myung-hwan; and performances by 'DJ Soulscape (Park Min-jun) & STUDIO 360 Light Music Band.'

Simmons Bed plans to continue expanding various contents reflecting the latest trends through its official YouTube channel, adding meaning and depth to its socializing activities that encompass both online and offline. Meanwhile, Professor Kim's 'Economics of the MZ Generation' lecture video can be viewed on the official Simmons YouTube channel.

This content was produced with the assistance of AI translation services.