K-Content Export and Co-Production Gain Momentum

Ministry of Culture and Korea Creative Content Agency Operate Korean Pavilion at Broadcast Video Content Market MIPCOM
Export Support Including Consultation Space, Overseas Buyer Business Matching, and Various Events

The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency (KOCCA) announced on the 17th that they will operate a Korean pavilion at MIPCOM from the 17th to the 20th. MIPCOM is the world's largest market for broadcasting and video content, held in Cannes, France. Every year, about 10,000 professionals from the broadcasting and video content industry participate. This year, 320 exhibitors from 49 countries and 3,000 buyers have registered to attend.

KOCCA is operating the Korean pavilion for the first time in three years. For the past two years, participation was online only due to the spread of COVID-19. On-site, they plan to support overseas business for 42 domestic broadcasting and animation companies and showcase outstanding K-content.

Seventeen domestic production and distribution companies participating include KBS Media, MBC, EBS, CJ ENM, SLL JoongAng, Skylife TV, KT Studio Genie, and HYBE. Twenty-five animation companies such as The Pinkfong Company, ICONIX, and Youngsilup are also participating. A KOCCA official said, "We have prepared export support such as consultation spaces and overseas buyer business matching, as well as various events and on-site screenings."

On the 17th, there will also be a showcase called "Meet the New K-Ani!" introducing animations supported by the 'Bootcamp.' Bootcamp is an animation discovery project that supports intensive mentoring, pitching bibles, and trailer production necessary for early planning and development.

New project pitching for attracting overseas investment and co-production will also take place. Participating projects include Botastudio's "Suspicious Scent Workshop," Messe's "Kkamang & Ber's Food Truck," and Pixterland's "Nabi's Adventure." A KOCCA official explained, "After the pitching, we will hold a networking event inviting European producers, platforms, and investors."

On the 19th, drama production company AStory will present the secret to the success of this year's biggest hit, "Extraordinary Attorney Woo." CEO Lee Sang-baek, President Han Se-min, and Director Yoo In-sik will speak about the global success story and IP expansion cases.

Starting with MIPCOM, KOCCA will operate Korean pavilions at major broadcasting and animation markets such as the Dubai International Content Market next month, Singapore ATF in December, and the U.S. Kidscreen Summit in February next year. Kim Sang-hyun, head of KOCCA's Broadcasting and Video Headquarters, said, "Interest in domestic broadcasting and animation is higher than ever," adding, "We will continue to support the development of export channels to lead the overseas market."

This content was produced with the assistance of AI translation services.