KOTRA Supports K-Startups at Middle East IT Exhibition

Expanding the Base of Domestic Innovative Technology Startups through Operation of Startup Seoul Center

Star companies participating in GITEX are taking a group photo at the Supernova Challenge awards ceremony held on the 13th (local time). / Photo by KOTRA

[Asia Economy Reporter Kim Pyeonghwa] The Korea Trade-Investment Promotion Agency (KOTRA), together with the Seoul Investment Promotion Agency, promoted the 'GITEX North Star Dubai 2022' Startup Seoul Pavilion for three days starting from the 10th in Dubai, United Arab Emirates.

GITEX is an integrated exhibition and consultation platform where global startups meet prominent investors from the Middle East and Africa. It is the largest IT-focused exhibition in the Middle East, marking its 42nd edition this year. This year, 150,000 people from 144 countries attended. KOTRA participated in this event to support domestic advanced technology startups.

The Startup Seoul Pavilion organized by KOTRA included 10 startups aiming to enter the Middle Eastern market. These companies are actively conducting business in fields such as Information and Communication Technology (ICT), cloud computing, and cybersecurity. KOTRA enabled participating companies to showcase their main products at GITEX and participate in events like the SuperNova Challenge. Exclusive pitching days for prominent investors were also arranged.

Yang Gi-mo, head of KOTRA's Middle East regional office, stated, "For startups to successfully enter the Middle Eastern market, discovering investors and supporting partner connections are essential. KOTRA will support our startups to expand their presence beyond the United Arab Emirates to the entire Middle East through activating local networks and facilitating investor communications."

This content was produced with the assistance of AI translation services.