"Strengthening Identity and Branding: Food Industry Increasing Use of Custom Fonts"

[Asia Economy Reporter Eunmo Koo] Food companies are developing custom fonts to utilize in branding. The trend is increasing the use of fonts with the strategy of strengthening brand identity and imprinting a consistent image on consumers through exclusive fonts.

According to the industry on the 16th, Daesang unveiled the font ‘Miwonche,’ which adds umami flavor to Miwon. Miwonche is a font that faithfully captures the unique form that has been carried on since Miwon’s early logo. As it contains Miwon’s 66-year history, it conveys a classic atmosphere. Based on a solid vertical and horizontal structure, it reflects the distinctive decorative elements of the Miwon logo to enhance the font’s umami flavor, and the thickness and decorative elements of English letters, numbers, and symbols were also designed to harmonize well with Hangul.

Miwonche supports 2,782 characters, more than 400 characters beyond the 2,350 Hangul syllables included in the Korean Industrial Standards code. This allows for natural notation of unfamiliar foreign dishes that were previously difficult to write in Hangul. Additionally, a fun feature was added where entering specific keywords in Miwonche triggers the appearance of the Miwon logo image. Miwonche is available for free on the Miwon website.

A Daesang official said, “We released Miwonche with the hope that people can experience the umami flavor that Miwon has been responsible for over 66 years in a more friendly way,” adding, “We will continue to make multifaceted efforts so that more people can enjoy the brand experience that only Miwon can provide.”

Nongshim also developed a Hangul font called ‘Anseongtangmyeonche’ last month and released a limited edition product. Following the positive response to the limited edition Anseongtangmyeon Hangul notation released last year on Hangul Day, this year they introduced a font designed based on Anseongtangmyeon. Since its launch in 1983, Nongshim Anseongtangmyeon has been labeled in Chinese characters.

Anseongtangmyeonche was developed as a neat square-shaped font reflecting the characteristics of the Anseongtangmyeon logo. Designed in a brush script style, Anseongtangmyeonche expresses various stroke thicknesses within a single stroke, giving it vitality and a three-dimensional feel, with endings that extend crisply to evoke a classical yet positive impression. Additionally, an ‘ECO font’ that reduces ink usage was also created to align with the eco-friendly trend. Anseongtangmyeonche can be downloaded for free from the Nongshim website.

Lotte Confectionery introduced a new font called ‘Siwonhan Seolleimche’ while renewing ‘Seolleim,’ which celebrated its 20th anniversary this year. Siwonhan Seolleimche was created reflecting the atmosphere and taste of ‘Seolleim,’ Lotte Confectionery’s representative ice cream loved nationwide as a milkshake tube-type ice cream for women in their teens and twenties since its launch in 2003.

Siwonhan Seolleimche applies the soft shape of freshly squeezed Seolleim and the product’s texture to the font. The ‘Siwonhan Seolleimche’ font maintains an overall flexible curved form while ensuring readability. It also incorporates elements of the letters ‘ㅅ’ and ‘ㅇ,’ which remind users of Seolleim, to adjust the font’s balance. Siwonhan Seolleimche is available for free download and use by anyone on the Lotte Confectionery website.

This content was produced with the assistance of AI translation services.