Shindonga Construction Launches 3S Work Campaign... President Jin Hyun-gi Focuses on "Strengthening Fundamentals"

Shindonga Construction 3S Campaign Image. (Provided by Shindonga Construction)

[Asia Economy Reporter Kim Hyemin] Shindonga Construction announced on the 14th that it will strengthen its internal foundation by implementing the '3S Campaign' to proactively prepare for rapid changes such as rising raw material costs and a real estate market downturn, and to establish a sustainable growth foundation.

The 3S Campaign is a company-wide initiative aimed at securing financial soundness and proactively responding to the rapidly changing business environment through "Smart work execution, Speedy and transparent decision-making, and Strong and flexible organizational culture establishment."

Shindonga Construction is creating an environment where employees can actively engage in their work by improving their treatment. Tablet PCs are provided at construction sites for utilizing blueprints, and action cameras have been introduced to closely monitor workers in high-risk areas. In January and July of this year, the company implemented two rounds of salary increases averaging over 10%. Welfare benefits are also being expanded, including broadening health checkup support and establishing a mentoring system for new employees.

To strengthen communication, the company is also implementing an internal suggestion system and holding quarterly site manager meetings. President Jin Hyunki stated, "Given the current situation where external growth is difficult due to internal and external uncertainties, it was necessary to find a wise way to overcome this. Through this campaign, we will focus on strengthening internal cohesion once again by solidifying our internal foundation rather than external expansion."

This content was produced with the assistance of AI translation services.