Lotte Mart Supports Jeju Fishermen with Additional Discounts on Jeju Silver Hairtail

Price Increase and Consumption Slump Cause 700t Backlog of Seongsanpo Suhyup Jeju Silver Hairtail
Lotte Mart's 'Win-Win Consumption Promotion Event' for 250,000 Frozen Jeju Hairtail Until the 19th
Additional Discounts on Top of 20% Seafood Festival Discount, Over 40% Off

Jeju Silver Hairtail (Photo by Lotte Mart).

[Asia Economy Reporter Yuri Kim] Lotte Mart is stepping up to help Jeju fishermen who are struggling due to consumer downturn.

Lotte Mart announced on the 14th that it is holding a win-win consumption promotion event in collaboration with Seongsanpo Fisheries Cooperative until the 19th to support Jeju fishing households and contribute to price stabilization.

The silver hairtail caught in the clean waters of Jeju is a representative specialty product that Jeju Province takes pride in. However, with prolonged price increases and a slump in consumption, frozen hairtail stockpiled without being sold is accumulating. About 700 tons of frozen hairtail are currently stuck without sales channels at the Jeju Seongsanpo Fisheries Cooperative. Lotte Mart stated, "A local merchandise planner (MD) who confirmed the frozen hairtail stockpiled at Jeju Seongsanpo Fisheries Cooperative identified the difficulties faced by local fishing households and planned a special Jeju hairtail discount event."

Lotte Mart is selling Jeju hairtail at more than 40% discount by adding an additional 20% discount on top of the Fisheries Promotion event held with the Ministry of Oceans and Fisheries. L.POINT members can purchase Jeju silver hairtail for around 8,900 KRW when paying with the event card.

The Jeju hairtail sold this time is about 300g in size, the most preferred by consumers, and is said to be fresh as it is caught by fishing in Jeju waters and immediately frozen. Lotte Mart has prepared 250,000 Jeju hairtail for the win-win consumption promotion event.

Through this event, Lotte Mart plans to ease the worries of Jeju fishermen and create a win-win consumption platform by providing consumers with high-quality seafood at affordable prices.

Kim Taehyun, Lotte Mart Local Seafood MD, said, "We prepared a win-win event for Jeju fishermen who are struggling to sell high-quality Jeju hairtail in collaboration with Seongsanpo Fisheries Cooperative," adding, "This is an opportunity to enjoy excellent quality Jeju silver hairtail at a low price, so we hope you enjoy delicious hairtail this weekend."

This content was produced with the assistance of AI translation services.