Dongbu Construction Operates ESG Promotion Booth at KLPGA Tour Championship

Promotional booth operated by Dongbu Construction during the KLPGA Tour '2nd Dongbu Construction·Korea Land Trust Championship.'
[Photo by Dongbu Construction]

[Asia Economy Reporter Noh Kyung-jo] Dongbu Construction announced on the 13th that it will operate a promotional booth for the '2nd Dongbu Construction·Korea Land Trust Championship,' a Korean Ladies Professional Golf Association (KLPGA) Tour event sponsored by the company.

This tournament, held for the second time this year, will take place over four days until the 16th at Iksan CC. The total prize money is 1 billion KRW, and a total of 108 players will participate.

The promotional booth concept is Eco·Smart·Golf (ESG). An LED video zone is set up at the front to attract visitors' attention, and drones are used to promote smart construction technology and the apartment brand 'Centreville.' The winning trophy of the Dongbu Construction golf team, currently leading the KLPGA Tour in the most wins category, is also on display.

Gallery members who bring trash in biodegradable plastic bags provided during the tournament will receive recycled plastic cups. Additionally, those who achieve a certain distance in the screen golf installed inside the booth will be given souvenirs. Furthermore, if golf balls used in vending machines are inserted, recycled eco-balls will be given.

The Dongbu Construction golf team has lifted the winner's cup six times in 25 tournaments held this year, currently ranking joint first in the KLPGA most wins category.

A Dongbu Construction official said, "We judged this as a good opportunity to promote the company through the tournament and planned the promotional booth," adding, "By incorporating eco-friendly elements such as giving eco-balls, we embodied the value of a sustainable company pursued by Dongbu Construction."

This content was produced with the assistance of AI translation services.