CJ Olive Young's Branding Ad Surpasses 9 Million Views... "Resonates with MZ Generation"

Mission-Based Events Including Discount Coupons and Prize Giveaways

CJ Olive Young omnichannel branding campaign image. (Photo by CJ Olive Young)

[Asia Economy Reporter Lim Chun-han] CJ Olive Young announced on the 13th that its omni-channel branding campaign video surpassed 9 million views in just over a month.

Since the 16th of last month, Olive Young has been conducting a large-scale branding campaign under the slogan "A world where you just goXturn on Olive Young." The campaign emphasized the omni-channel advantage that allows customers to fully enjoy a health & beauty (H&B) lifestyle with just Olive Young.

From the 14th to the 31st of this month, Olive Young will hold a second mission-type event linked to the campaign. Customers who make one purchase each at the store and online mall can receive discount coupons through the mobile app. Additionally, customers who complete the purchase missions and enter the draw will have a chance to win prizes such as Olive Young gift cards worth 1 million won.

An Olive Young representative said, "This campaign highlights Olive Young’s unique strengths and resonates with the MZ generation (Millennials + Generation Z). We plan to continue evolving as an omni-channel lifestyle platform that offers valuable shopping experiences to our customers."

This content was produced with the assistance of AI translation services.