11st, Customer Reviews Upgraded... "Providing Skin Type Information for Cosmetics"

Earn 100 Points When Registering Detailed Information

11st has upgraded its system to allow users to enter body metadata when writing reviews for cosmetics and baby products. (Photo by 11st)

[Asia Economy Reporter Lim Chunhan] 11st announced on the 13th that it has upgraded its system to allow the input of physical metadata when writing reviews for cosmetics and baby and children's products.

Customers can enter this information when writing a review for a purchased product or when setting up their profile. My skin information includes ▲gender ▲skin type (dry, normal, oily, combination) ▲skin concerns (atopy, acne, sensitivity), and baby and children's size information includes ▲gender ▲date of birth ▲height ▲weight ▲shoe size. Once size information is entered for the first time, it is also saved in previously written reviews. You must enter your own size information to view others' information.

11st is conducting a customer participation event until the end of this month to accumulate and analyze data. Customers who register one or more detailed review information among size information, skin information, and baby and children's size information for the first time will be rewarded with 100 SK Pay points on a first-come, first-served basis.

An 11st official said, “Even by referring only to reviews from customers with similar body sizes and skin types as myself, the success rate of online shopping can be increased,” adding, “We plan to continue efforts to enhance customer convenience, such as introducing additional features like size filter functions when viewing reviews in the future, and expanding reward programs provided to customers who leave reviews.”

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