Korea & Company Establishes German Subsidiary to Target European Battery Market

[Asia Economy Reporter Yoo Hyun-seok] Hankook & Company, a business holding company of Hankook Tire & Technology, announced on the 12th that it has established a vehicle lead-acid battery sales corporation in Frankfurt, Germany, to target the local European vehicle battery market.

The ES (Energy Solution) Business Division of Hankook & Company, which operates the vehicle lead-acid battery business, recently opened the German corporation, a foothold in the European market. The strategy is to provide services directly in Europe to strengthen partnerships with customers and secure new business opportunities.

This is Hankook & Company’s first corporation in the European region. Frankfurt, a key hub for Germany’s railway and air transportation, was chosen. Utilizing the geographical advantage, the plan is to introduce the global battery brand ‘Hankook’ targeting not only Germany but the entire European region, aiming to build a premium battery brand image.

Prior to establishing the corporation, an office was opened in Frankfurt in 2019 to prepare for the European market. Synergy with Hankook Tire, a core affiliate of the group, was also considered.

Hankook & Company and Hankook Tire both use the global brand ‘Hankook.’ Europe is one of Hankook Tire’s largest markets. The ‘Hankook’ brand has already established itself as a premium brand by supplying new tires to German premium automakers such as Porsche, Mercedes-Benz, BMW, and Audi.

Hankook & Company plans to provide the highest satisfaction to European customers by launching ‘Hankook’ brand batteries equipped with the latest technology.

This content was produced with the assistance of AI translation services.