"Experiencing T-Commerce in the Metaverse" SK Stoa-Haegin Sign MOU for Business Model Development

Lee Young-il, CEO of Haegin (left), and Yoon Seok-am, CEO of SK Stoa, are posing for a commemorative photo at the 'Metaverse-Based Commerce Business Model Development' memorandum of understanding ceremony held on the 11th at the SK Stoa headquarters in Sangam-dong, Mapo-gu, Seoul. (Photo by SK Stoa)

[Asia Economy Reporter Jeon Jinyoung] SK Stoa announced on the 12th that it has signed a memorandum of understanding (MOU) with mobile game company Haegin to jointly develop a new commerce business model based on the metaverse.

Haegin is a company that introduces various genres of mobile games to the global game market, including the metaverse game "Play Together." Its flagship title Play Together has achieved 160 million cumulative downloads and 4 million daily active users (DAU) since its release in April last year.

Through this agreement, both companies plan to build SK Stoa's virtual space within Play Together and present T-commerce-related content to global users. They aim to break down the barriers of time and space to introduce Korea's T-commerce services to global consumers while developing various content that can increase customer engagement. Along with content development, the two companies will also carry out marketing activities targeting key customer groups to promote this initiative.

Shin Yanggyun, head of SK Stoa's DT Group, said, "We partnered with a metaverse game to introduce T-commerce and SK Stoa to global users in a new domain," adding, "We will strive to develop content that allows both the metaverse game and T-commerce industries to achieve a win-win outcome together with Haegin, with whom we signed this agreement."

This content was produced with the assistance of AI translation services.